In this age of digital communications, advertisements are among the crispest form of communication used by brands and organizations to communicate with masses and convey their message to sell their products.
It is just due to these 30-60 second creatively thought, well- written, designed and produced ads that consumers are attracted towards a brand.
Pakistan Advertiser’s Society (PAS) is such a platform to acknowledge and award astute minds behind some really admirable adverts in the country. The awards attract entries from all over Pakistan in several categories including media, digital, textile and apparel, BTL activation, media innovation, telecom service providers.
This year in the telecom category — during first round — a total of 18 entries were made by telecom operators including 7 from Telenor, 5 from Mobilink, 5 from Ufone and 1 from Zong and three out of these 18 submissions were to be short-listed for final round.
The final selection included all three adverts belonging to Ufone (Voice quality, 3G launch, and Hisaab Dou) out of five submissions, so technically, Ufone is competing against itself and is clearly a winner in any case, clean sweeping all telcos and stunning industry pundits with its creative prowess.
Ufone started a new trend in the industry with its innovative adverts and storylines, highlighting its strengths and bashing other operators in a humorous manner which won praise and was well received by the audiences as well.
The fact that all three entries in the telecom category are advertisements by Ufone clearly demonstrates the company’s creative superiority in the telecom industry.