Haier Launches its Affordable SmartPhones in Pakistan

Haier — a renowned brand in consumer electronics — announced the launch of its smartphone range in Pakistan. Company introduced four affordable Android smartphone and six low-cost feature phones.

Keep reading to know the details.

Haier Mobile will be managed in Pakistan by Ruba-SEZ Group that aims to provide quality Mobile Phone products at affordable price to the masses, creating a distinctive statement.

IMG-20150412-WA0003For those who don’t know, Ruba SEZ, for over a period of more than 13 years, has partnered with numerous companies from all over China including, but not limited to the likes of Haier, Opple Lighting, Real Force Group, Metallurgical Group Corporation, Shifeng Group, and most recently Jomoo Group.

According to Mr. Shah Faisal Afridi Haier, the president of Ruba-SEZ Group, Mobile vision is to deliver accessible technology, and become pillar of growth for the nation.

Mr. Zeshan Qureshi, CEO of Haier Mobile, was also present at the launch event who took great pride in announcing the launch of Haier mobiles phone range. He said that the product range of Haier Mobile is crafted to perfection. The full range consists of three tier Klassic, Pursuit, and Esteem are brilliantly designed for Pakistani market as they cater to every segment seamlessly.

Mr. Zhangzhong CEO Qingdao Haier Telecom Co. Ltd, also graced the event with his presence.

Founded in 1984, Haier Group is headquartered in Qingdao, Shandong Province, the PRC and is today one of the world’s leading white goods home appliance manufacturers. The products of Haier Group are now sold in over 100 countries.

In October 2009, Haier was ranked first in Fortune Magazine’s “China’s Most Admired Companies.”

Haier Smartphones

As mentioned above, Haier announced four smartphones in two below series:


The Esteem series comprises two devices with following specs:

Haier Esteem i70


Haier Esteem i70

  • CPU: Octa-core 1.4GHZ
  • Operating system: Android 4.4
  • Sceen Size: 5 inch HD
  • Pixel: 1280*720Touch Lens: 5 points multi-touch
  • RAM: 1GB
  • Internal Memory: 16GB
  • Camera: 13M AF(with dual flash light)+5M front camera
  • Battery: 2300 mAh

Haier Esteem L50. 

  • CPU: 1.2 GHz Quadcore Processor
  • Operating system: Android 4.4
  • Sceen Size: 5 inch HD
  • RAM: 1GB
  • Internal Memory: 16GB
  • Camera: 13M AF+5M front camera
  • Battery: 2300 mAh
  • Price in Pakistan: Rs. 15,000


The Pursuit series also has two smartphones catered for users with limited budget. They include Pursuit G30 with 4.5 inch screen and 1.3 GHz dualcore processor and Pursuit G20 with 4 inch screen and 1.2 GHz processor.

Prices for Pursuit series start from Rs. 7,000

Haier Pursuit G30


Haier Pursuit G30

  • Processor: 1.3GHz Dual core
  • Operating system: Android 4.4
  • Screen Size: 4.5″
  • Battery: 1600mAh
  • RAM: 512MB
  • Internal Memory: 4GB
  • External Memory: Micro SD, up to 32GB
  • Camera: 5.0M AF+2.0M Front Camera

Haier Pursuit G20

  • Processor: 1.2GHz Dual core
  • Operating system: Android 4.4
  • Screen Size: 4.0″ WVGA
  • Battery: 1500mAh
  • RAM: 512MB
  • Internal Memory: 4GB
  • External Memory: Micro SD, up to 32GB
  • Camera: 5.0M AF+2.0M Front Camera
  • Price in Pakistan: Rs. 7,000


This series comprises 6 feature phones; one of which supports 3G. Prices for Klassic series start from Rs. 2,000.

Accidental and Theft Insurance for Haier Phones

All Haier smartphones, in partnership with Aon, come with “Haier Protect+” that offers free coverage for any accidental and theft losses for Haier smartphones.

The complimentary “Haier Protect+” insurance, which is underwritten by Security General Insurance, provides the following benefits:

  • Repair or Replacement of smartphone in case of Accidental losses (Physical & Liquid Spillage)
  • Replacement of smartphone in case of Theft

Haier Smartphones Come with Free Personal Insurance

On top of any accidental and theft insurance for Haier Smartphones, on purchase of a new Haier Smartphone, the owners are going to receive an exclusive Aon and Manchester United insurance card.

The free personal accident insurance, which is underwritten by Security General Insurance, provides indemnity of PKR 20,000 in the event of accidental death.

Not only this, through a lucky draw 20 users will win a once in a lifetime chance to meet, greet and watch Manchester United team players training at the Aon Training Complex in Manchester, England & spend a day with MU team.

Tech reporter with over 10 years of experience, founder of ProPakistani.PK

  • Arslan Ejaz

    octa core and 1gb ram??? now tha is bu****it i think haier is out of his mind

    • Raza

      Arsalan Ejaz brother if RAM is 1 GB they cannot get more than 1 GB RAM price.

    • Ghulam.e.Ahmed

      I GB or RAM is not enough, this should be at least 2 GB when there are coming sets with Octa Core are 3 GB, they should consider this.

  • Ahmed Habib

    Well, i “accidently” dropped my phone, will they entertain me? :-)

    • Raza

      Yes if you give proper documentation then he will.

  • Shehzad khan

    Nice phones in this price range. Wao keep it up Haier. I am impressed. HD in 15,000 PKR. Its impressive.

  • A welcome to them in smart phones. increase in competition and price benefits to end users.

  • L50 is a good choice with great specs if it actually has as they are saying.
    Anyhow, keep it up.

  • Ahmad Khan Sabri

    lets see

  • lovely hiba

    there should be 2GB of ram to stay in market competition

  • Ghulam.e.Ahmed

    what is the price of Octa Core Esteem i70 ?

  • Umer

    What is the specifications of 3G supported Klassic series phone?

  • Umer

    What are the specifications of 3G supported Klassic series phone?

  • hamza saeed

    well,2 gb ram with quad-core is common…!

  • anas qamar

    The theft insurance is something we want for a high end phone in Karachi. Many people just keep the high end phones at home, and very rarely take them outside!

  • syed

    i want to buy esteem i70 while i have some other famous brands option. for what thing i should go for it? plz explain in detail if u have any.