Mobicash today announced that it has launched a savings account for its mobile account holders. Billed as ‘Bachat Account’, service is aimed at providing an incentive to account holders conscious of their saving habits by offering them a daily profit on maintaining a certain balance of money in their mobile account.
The profit in the “Bachat Account” is calculated and posted to the mobile account on a daily basis. This service comes with unique features that are industry first initiatives, daily posting to the mobile account and option to subscribe/un-subscribe directly from customer mobile account menu.
This service is available to both existing and new Mobicash Mobile Account customers.
Aniqa Afzal Sandhu, Senior Director Mobile Financial Services – Mobilink, while expressing her joy at the launch of this latest product stated,
“This latest product will be of immense benefit to our customer base as it offers them a handsome return on their earnings and promotes a savings culture.
Around the globe, people are encouraged to save for a better tomorrow, and our product is a step in that direction.
Mobicash wants to provide Pakistani citizens with a safeguard against economic uncertainty and other personal emergencies.
In line with our vision to bridge the divide between banked and unbanked proportions, our Bachat Account offers individuals an opportunity to lead a better lifestyle by encouraging micro-saving.”
This service currently offers mobile account holders three separate saving plans based on a set range of balance requirements:
- Bachat Plan A sets PKR 2500 as the minimum balance, which offers users an annual profit rate of 6%,
- Bachat Plan B has a minimum balance requirement of PKR 7,500 with an annual return of 7%,
- Bachat Plan C offers an industry high annual return of 9% on a minimum balance of PKR 15,000.
For a free of charge subscription to a Bachat Plan, Mobicash Mobile Account holders need to dial *786# from their phone and go to ‘My Account’ and select ‘Bachat Account’, then choose a relevant Bachat Plan and enter the MPIN for confirmation.
According to a recently published survey by Karaandaz, Mobicash is currently number three MFS operator with 14% market share in terms of transactions.
MobiCash grew over 233% during 2013-14 and is all set to take over UBL’s Omni that witnessed 26% decline in its market share during the period.