Dell, HP, Intel, Lenovo and Microsoft are collaborating for the first time on a joint advertising campaign that showcases the exciting innovation in today’s newest personal computers (PCs).
The six-week campaign highlights the significant innovation in today’s PCs, prompting consumers to ask “PC Does What?” and inspiring them to question whether their current PC can do the same. The integrated campaign will run across TV, digital and social elements, complemented by native advertising, to reinforce the advanced capabilities of the modern PC.
Today’s PCs categorically represent a major leap forward for all users, from mobile workers to gamers, delivering a range of exciting experiences and significant advancements over older systems. These include:
The campaign’s five TV spots each highlight a different feature that surprises and delights the consumer. The campaign uses native advertising to create storylines through editorial and video that will show, share and personalize PC experiences in a relatable way. The PCdoeswhat.com micro site serves as the campaign landing page, giving consumers direct links to the native content and interactive information about the various PCs and features showcased throughout the campaign.
The joint campaign is designed to complement each company’s respective fourth quarter marketing efforts and will conclude on Nov. 30.
The new PCs highlighted in the campaign and more are currently on the market, with more expected to arrive in time for the holidays.