Daraz’s Black Friday shopping event is fast approaching and with less than two weeks to go for what appears to be the biggest sale of the year in Pakistan, where bargain hunters across the country will try to grab themselves the best deal, it was about time we got some insight into what the ecommerce giant is planning and whether this mega sale will really be as great as it seems.
Is all the hype worth it? From how we see it, this sales event would be an interesting demonstration for the world to witness the power of Pakistani consumption just like China’s Single’s Day, their busiest shopping event of the year, reflected a shift in their economy and spending habits this year.
Truth be told, earlier this year, Google’s TechMela powered by Daraz.pk had its shortcomings but it had its upsides too – the tech festival was a great eye-opener for the ecommerce giant, it prepared them for the worst and helped them ensure they have all ends covered for Black Friday – their (or Pakistan’s for that matter) biggest sale event yet.
The thing that didn’t work in favor of TechMela was that Daraz.pk team wasn’t prepared for the kind of traffic it saw on the website, they underestimated the response they’d get and their modesty backfired.
During the sale, the company sold out their best-seller Infinix phones so much so that they were out of stock for two weeks as the underlying business performance was 65% stronger than their projected results.
This time around, however, Daraz.pk is seemingly offering the kind of sales they have never offered before and there will be a staggering growth in the visitors to their website and the company is prepared for everything – seems like they have a pretty solid plan for D-Day.
The company is all set to bring about an online revolution and claims to be prepared for the highest number of visitors one can expect and with the kind of deals they are offering across all categories, they should be.
According to Daraz.pk, they are now prepared to withstand the load of every single internet user in the country – that makes it 30 million people.
We hoped to get a little more scoop on what deals will be offered on the big sale day, however, the company plans on revealing the deals in store on the day itself to keep the mystery alive and literally have us at the edge of our seats starting midnight and all through the 24-hour marathon.
