Hot Daighi Biryani, tender Kebab skewerss and delectable tarhka of the aromatic Nihari are about to overpower our senses in a few days as foodpanda.pk is busy translating its experiment into final stage.
Soon, Karachiites will be exposed to a variety of Desi favourite food items with an assurance to satisfy instant cravings. Starting January, at the onset of a bright new year, Desi cuisine eateries will find new meaning to their presence and their customers’ perception of them with the launch of BEST OF KARACHI.
foodpanda.pk is getting ready to tickle your taste buds with a one of its kind social experiment involving food. As the name BEST OF KARACHI suggests, some of the best names in preparation of Desi food items such as Biryani, Kebabs and Nihari will be sought in a fun-to-watch and interactive video series.
These videos will show renowned foodies from the popular SWOT Group, Dr. Nezihe Hussain, Dr. Sadia Safdar and Ms. Farhat Rabia, who sit down and try Biryani, Kebabs and Nihari from a vast array of Karachi’s favorite Desi cuisine restaurants.
What’s more is that your favorite celebrities Ali Gul Pir and Anoushay Abbasi are featured alongside these SWOTTIES to add an extra blow of spice to your visual experience.
Omair Bakhsh, Brand Manager foodpanda.pk explains how this campaign is aligned with improving convenience for foodpanda.pk customers:
A massive pool of Desi gems in Karachi is still undiscovered by the people on either side of bridge. Mainly because they resort to ordering from eateries that are popular in their locality or mostly because it is inconvenient to regularly travel long distances to try out new dining options.
Plus, the prevailing traffic conditions of Karachi, it would be a smarter choice to remain indoors when foodpanda.pk can bring home exactly the same dining experience. Best of Karachi tends to do that by presenting new Desi eateries to order from, in a very entertaining manner.
Eateries mentioned in the videos are already present on the platform of foodpanda Pakistan and can be accessed through foodpanda mobile app for iOS, Android and Windows devices, as well as www.foodpanda.pk.