While highlighting the first quarterly earnings results, Apple revealed another milestone that the company has recently achieved. Apple revealed that the company has over 1 billion devices which are currently being used by people around the globe. The notable figure includes every device that Apple makes like iPhones, iPads, Macs, iPods, Apple Watch, Apple TV and more. All of the devices mentioned, have been engaged with Apple’s services over the past 90 days, Apple CEO, Tim Cook explains.
If the statement “1 billion Apple devices” sounds vaguely familiar, it is because around the same time last year, Apple announced that it had sold over 1 billion iOS devices. This new 1 billion figure is an update over the last year’s figure.
What’s the Difference?
Devices sold is one thing, but claiming that so many devices are active and being used at present portray a completely different picture. Companies usually decide to share reports on the number of devices that were shipped or sold, but that isn’t a correct representation when talking about such a large magnitude of devices. Then there’s the matter of selling devices through third-party retailers which means devices shipped and devices sold have a slightly different meaning and doesn’t necessarily mean that the devices shipped were sold to consumers. That isn’t completely applicable to Apple, as the company sells most of its devices through its own stores.
A figure as big as this speaks about Apple’s real world footprint. The previous 1 billion figure was just for iOS devices, the new one includes other devices like Apple Watch, TV and Macs as well.
Apple’s loyal consumers often choose to buy more than one Apple product for a complete experience due to a closed Apple ecosystem. So 1 billion active devices doesn’t mean 1 billion users, in fact, the real number of Apple device users might be a few times less than 1 billion. Other than that, Apple TV and Apple Watch contributed to the large number as Apple’s Other Products category. This category saw an increase in revenue from $2.7 billion to $4.35 billion. Despite the milestone’s positive indications, Apple failed to meet sales expectation in the last quarter and is expected to see a decrease in iPhone sales for the first time since 2007.