Coca Cola Launches its MENA Scholarship Programme in Pakistan

The Coca-Cola Company has partnered with the US State Department to sponsor 100 university students from the Middle East, North Africa and Near Asia (MENA) region for a fully funded summer entrepreneurship programme. The scholarship is based on a “Make Tomorrow Better” competition where applicants will contest for the top spot.

Details about the Scholarship Program for Entrepreneurs

The entrepreneurship programme will last for four weeks and take place at the Indiana University’s prestigious Kelley School of Business. It is one of the top-ranked business programmes in the US. This multi-tiered scholarship programme is designed to give a group of students and potential entrepreneurs, an opportunity to learn about business education through an accelerated curriculum at one of the top tuition centres in the world.

The Coca-Cola Scholarship programme is available in 7 countries in the MENA region including Pakistan, Algeria, Egypt, Jordan, Morocco, Palestine and Tunisia. Out of the 100 fully funded scholarships, 14 will be awarded to Pakistanis.

The programme will begin in July 2016 and finish in early August. All students will be flown to the United States and will be offered free accommodation, meals and visa expenses. The programme guidelines note that the management is aware of the clash between Ramadan and the course, therefore, Indiana University will make every effort to ensure proper accommodations for the attending scholarship winners.

The Coca-Cola Make Tomorrow Better competition requires candidates to submit their business ideas, which can help their countries, online. In other words, the ideas should make tomorrow better in the contestant’s home country. All ideas are open for voting online and are shared on the local Coca-Cola Facebook page. The top 25 ideas with the most votes will make it to the semi-finals. 14 of these will be selected by the jury and will win the scholarships to attend the programme. The winners will be required to travel to the US from July 1st to August 5th.


Those willing to apply should do so before 20 March 2016, which is the last date for idea submissions. Ideas can be submitted, after registration,

Ideas can be submitted, after registration, here.

The candidates are required to be enrolled in a university, aged between 18-24 years, be residents of the country with a valid passport and have little travel experience to the United States. More details regarding the eligibility criteria can be found at the programme’s homepage.

To view and vote for the best ideas, register and vote here.

He is the Editor-in-Chief at ProPakistani. Reach out at aadil.s[at]

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