Mobilink Goes Digital with Bahria Town

As part of its Digital ‘Exceleration’ initiative, Mobilink has partnered with Pakistan’s largest real estate developer, Bahria Town, after a signing ceremony between the two entities. Under this partnership, Mobilink shall launch its Digital Mobile Financial Services Platform for Bahria Town residents.

This partnership is in line with Bahria Town’s goal of digital transformation under its ICT-based Smart City initiative.

Speaking at the signing ceremony, President and CEO – Mobilink, Jeffrey Hedberg said, “This partnership is the first step towards Digital Evolution, as it provides Bahria Town with robust digital financial services platform for transactions on Mobinlink’s network. Furthermore, this platform will be extended for other communications through our M2M, IOT (Internet of things) and Sensors offerings for full-scale Smart City deployments.”

Bahria Town will use Mobilink’s digital platform for financially interconnecting its residents and customers. These services include Business-to-Business (B2B), Business-to-Clients (B2C) and Business-to-Public (B2P) services. Initially these services will include all kinds of utilities & maintenance payments, salary disbursements and payments to other service providers and contractors.
“We will be utilizing Mobilink’s Digital Financial Services platform to initiate outbound and inbound transactions. In the next phase, we plan to use it for financial transfers between all our service providers, be it schools, hospitals or maintenance services. This agreement showcases our resolve to develop Smart Cities through digital transformation of all services.” said Malik Riaz, Chairman – Bahria Town.

Ali Kamran, Director Business Development – Mobilink added, “Mobilink and Bahria Town are forging a relationship, which leads Pakistan into the real digital age. Together, we shall be giving residents of Bahria Town a glimpse in to the future of urban living. This is the first step in the creation of a digital economy, which forms part of a larger plan in the shape of the Smart Cities initiative. Both companies will be leading the digital charge to give public numerous facilities on their Smartphones in the coming months.”

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