UC Browser announced today that it has hit the 400 million MAU (Monthly Active User) mark , according to 3rd party web traffic analytics service StatCounter. Achieving such a firm base in emerging especially Asian markets, UC Browser is now on par with Twitter and Facebook’s Instagram which also surpassed 400 million MAU.
UC Browser: From Tool to Content Aggregator
Now with more information generated and ever increasing demand of online content consumption, UC Browser is transforming itself from a tool into a content aggregator. UC Browser recently launched UC Cricket for markets like India, Pakistan, and Bangladesh. Lots of local users logged into UC cricket to stay tuned with live scores and match highlights. Looking at the response from the Indian market, UC Browser is further working on bringing more local content like music, videos and entertainment.
According to the report based on interview with 200,000 internet users across 34 major markets by third-party research firm Global Web Index in late 2015, in 27 countries out of 37 countries, people are spending more time each day online rather than consuming traditional forms of media such as newspapers and television..