Facebook, one of the largest ad publisher in Pakistan, has now started accepting payments for its on-site ADs in Pakistan in Pakistani Rupees.
This means that users in Pakistan can now pay for Facebook ads in Pakistani Rupees instead of US dollars or other currencies.
This change will help local advertisers save a lot of money that they earlier had to pay under the head of currency conversion fee.
As a reference, Pakistani advertisers had to pay in dollars — for which bank used to charge dollar rate a lot higher than the open market — then on top of which they had to pay 3.5% as currency exchange fee.
On an average, with a spending of Rs. 100,000, Pakistani advertisers will now be able to save around Rs. 8,000 to 10,000 (depending on the bank they are using for payments) if not more.
Advertisers can select Pakistani Rupee by going in to their “Account Setting” page in “Manage my ads” section to change the account currency.
Not to be mentioned, Facebook will create a new AD account when you change your account currency. This won’t change anything, just that your old campaigns will not appear here. However, all your new campaigns will be part of your new ad account.
Thanks Amir Rasheed for the tip