QMobile, the largest smartphone and feature-phone brand of Pakistan, is rebranding itself, we have checked.
With this new brand positioning, QMobile has come up with a new logo and the brand identity. A new TVC is also going to get aired on national TVs starting today.
QMobile, over the years, through its aggressive pricing, sales and distribution strategy has completely conquered the local handset market.
QMobile — during past five years — released phones in all possible price-points to ensure that it has something in the offering for any possible individual in the country.
On the occasion of company re-branding, Mr. Zeeshan Akhtar Chairman and CEO Q Mobile said:
We are extremely excited to announce a completely new look for our brand & feel that it’s a symbol of our commitment towards innovation & above all a Connected Pakistan.
Coupled with this refreshed look, we have an excellent range of devices launching in the coming weeks, which we believe will take the market by storm due to their beautiful looks, affordable prices and innovative features.
QMobile said that it is very hopeful about its new look and anticipated that people of Pakistan will love and appreciate company’s new logo exactly like the old look.
QMobile, along with the new shape, came along with the new campaign that clearly shows that QMobile has undergone a major strategy shift with this new TVC.
With this new campaign they have focused more on content and theme instead of jingles and noise.
Let’s have a look at the TVC itself: