In honour of Independence Day and in collaboration with Mobilink, Pakistani ecommerce stores Daraz and Kaymu, collectively known as Daraz Group, have announced a massive online sale event starting tonight, with discounts up to 70% across all retail categories at www.daraz.pk/independence-day-sale.
Daraz is offering some great deals and offers, including an exclusive pre-launch of the Note 7 and unbelievable offers for the Lenovo K5+ and the Alcatel Pop 4G. These are just a few deals that have been leaked, there are a lot of other exciting deals to be revealed soon.
An interesting element of this campaign is the partnership with The Citizens Foundation. This Independence Day, Daraz has partnered with TCF, whereby not only will the leading ecommerce portal donate 1% of the revenue on each order but also give customers the chance to donate online. Daraz has tied in The Citizens Foundation’s Baghbaan Programme with its Independence Day campaign. Through the Baghbaan Programme, customers can make a donation of Rs 1,250 and support a child’s education for the entire month.
Daraz is hitting off Independence Day campaign on a high note. The campaign this year has all been about building on the patriotic fervor. The underlying purpose of the entire sale is to celebrate the best of Pakistan with a powerful hashtag #HumPakistani being the anchor. Fans are being encouraged to share what they love most about Pakistan with #HumPakistani on their social media accounts to win exciting prizes.
To build up the positive vibes around Independence Day, Daraz Group also released a video celebrating all the unique elements of Pakistan, tugging all the right heart strings. Within a week, the video has seen over 25,000 shares on Facebook.
To celebrate Independence Day the team got together in Dolmen Mall Karachi today at 5PM to sing the national anthem. The team built a human chain outside their office and then paraded their way inside Dolmen mall. Every single person who joined the parade had to donate Rs 50 for charity to enter the line. Hundreds of people joined the queue waving flags, singing songs, dressed in white and green. All proceeds will go to The Citizens Foundation to educate children.