Instagram, one of the most popular social media networks, is rolling out Live Video Streaming feature as part of its Instagram Stories.
Photos and videos disappear after 24 hours in Instagram stories and the live videos are similarly ephemeral as well.
When the video streaming is over, your live video will disappear from the app unlike Facebook Live where videos could be shared and saved after the stream had ended.
CEO of Instagram, Kevin Systrom said,
There’s nothing that irks me more when people call us a photo sharing app because there’s so much more going on in videos these days.
How It Works
To start your live stream, you’ll need to swipe right from your Instagram feed to open the camera, then tap “Start Live Video”.
The sharing limit is one hour.
Your friends may get a notification when you start a stream and they can tune right into the stream. While you’re live, you can pin a comment for everyone to see or turn off the comments altogether. If someone you follow starts a Live Stream, you’ll see a “Live” under their Profile Photo on your Stories Bar
In addition to Instagram Stories, Instagram Direct is getting an upgrade too. Now you can send photos and videos directly to groups and individual friends, whether if it is your own story or someone else’s.
Since launching improvements to Instagram Direct last year, the number of monthly users has reached over 300 million.