Bank Alfalah Signs Deal with Mastercard to Introduce Enterprise-Level Rewards Program

Bank Alfalah has struck a strategic deal with Mastercard to capitalize on its well-known rewards system in order to develop a first-of-its-kind enterprise-level loyalty and rewards program in Pakistan.

Mastercard’s reward system provides a cutting-edge experience through a robust, secure and flexible rewards processing platform.

The agreement was signed by Mr. Atif Bajwa, President and CEO, Bank Alfalah and Mr. Khalid Elgibali, Division President, Middle East and North Africa, Mastercard, in the presence of senior officials from both the entities. The mutual agreement brings in Mastercard’s global expertise in the rewards space and Bank Alfalah’s exclusive market position as an innovative provider of customer-centric solutions, and aims at helping engage customers in exciting ways in the enterprise loyalty program.

Once in force, the agreement will provide Bank Alfalah customers the opportunity to earn rewards on the entire banking experience, and also introduce new and easy methods to redeem points

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(L-R): Mehreen Ahmed – Group Head Retail South & New Inititives (BAFL), Atif Bajwa – President, CEO (BAFL), Khalid Elgiabli – Division President Middle East and North Africa (Mastercard), Aurangzaib Khan – Area Head Pakistan & Afghanistan (MasterCard).

Standing (L-R): Khurram Jamshed – Head Loyalty & Business Technology (BAFL), Umer Hafeez (Business Manager – Loyalty).

Commenting on the signing of the agreement, Ms. Mehreen Ahmed, Group Head Retail South & New Initiatives said, “Bank Alfalah cherishes the level of trust its customers expresses towards the bank. We strongly believe that a loyal customer base is the bank’s greatest asset and we continue to expand our efforts to bring them the best and innovative banking solutions and services. We are glad to collaborate with Mastercard to introduce the rewards program to enhance customer loyalty. We are determined to devise more customer-centric initiatives in the future.”

Mr. Aurangzaib Khan, Area Head, Pakistan & Afghanistan, Mastercard, said, “Rewarding our consumers through innovative ways that enhance their lives is a key focus for Mastercard. Our collaboration with Bank Alfalah will help us reach out to our growing base of consumers in Pakistan and we look forward to extending the advantages of this new rewards system to our customers.”

Bank Alfalah is committed to strengthening its roots in the communities it serves by introducing customer-focused banking and financial products and solutions. It is the Bank’s policy of putting customers in preference that makes it the most preferred bank in Pakistan.