The recent demise of Vertu leaves potential consumers with even fewer choices for buying luxury phones. Not that there are vast numbers of untapped customers just waiting to grab one.
Vertu phones had their own unique concierge services that you got for buying the phone. You could call in a helicopter or a car to get from point A to point B or go for a lunch or dinner at select hotels and restaurants.
Lamborghini decided to try its hand at making a luxury phone themselves. These phones are usually overpriced for what they offer and no amount of outrageous specifications can justify their price.
What’s more, they don’t offer concierge services or something similar either. This makes the Alpha One a hard sell.
The Alpha One comes in at a price of $2,450 or Rs. 260,000.
Design and Display
The design has the potential to get as many eyes as a phone can get. The back is made with Italian handmade black leather, with an optional leather case to boot. Obviously, the most eye-catching detail here is the tiny Lamborghini logo itself.
The chassis is made of something Lamborghini calls “Liquid metal” an alloy used for surgical scalpels and high-end golf clubs.
The display is also a pretty respectable 5.5″ QHD with 2560 x 1440 resolution, though nothing special considering that most flagship phones feature a similar screen size or resolution. The phone is on the thicker and heavier side, though.
Dual front facing speakers are placed under the screen, with Dolby Atmos and a dedicated DAC/ADC.
Internals and Storage
Under the hood, you get a quad-core Snapdragon 820 processor, a relic of the past which is still quite high-end. There’s 4 GB of RAM and 64 GB storage, which is expandable by up to 128 GB via a microSD card slot.
Like every other Android phone released in 2017, the Alpha One comes with Android Nougat 7.0. Dual SIM support is also available.
The people who do buy this phone wouldn’t be looking for raw specifications only. What Alpha One offers is good enough to give you a smooth user experience at best.
Lamborghini didn’t mention much about Alpha One’s camera prowess. It comes with a 20 MP primary camera with OIS and EIS both and an LED flash. The front camera is an ordinary 8 MP shooter.
The battery capacity is set at 3250 mAh, with Quick Charge 3.0. What’s surprising is that for a phone worth $2,450, the Alpha One doesn’t come with a charger inside the box. Rs. 260,000 can’t buy you a wall charger it seems.
Lamborghini Alpha One Specifications
- CPU: 2x 2.35 GHz Kryo & 2x 1.6 GHz Kryo
- Chipset: Qualcomm Snapdragon 820
- OS: Android 7.0 Nougat
- Supported Networks: 2G, 3G, 4G LTE; Dual-SIM
- Italian handmade leather back
- Liquid metal chassis
- Fingerprint scanner
- 5.5″ with WQHD (2560 x 1440) resolution
- RAM: 4 GB
- Internal: 64 GB
- Card slot: yes, by 128 GB
- Primary: 20 MP, f/1.8, LED Flash, Optical Image Stabilization+Electronic Image Stabilization, 4K video recording
- Secondary: 8 MP
- Connectivity: Wi-Fi, LTE, Bluetooth, GPS
- Battery: 3250 mAh with Quick Charge 3.0 (charges fully in 100 minutes)
- Price: $2450 (Rs. 260,000)