Daraz Brings the Industry Together for The Great Online Shopping Mela

Daraz.pk is all set for the “Great Online Shopping Mela (GOSM)”, we have checked.

GOSM is about bringing people, technology and shopping together in one exciting, multi-layered event!

Par the course for the ecommerce leader, Daraz is not only assembling exciting deals, flash sales and discounts up to 67% for GOSM, it’s going all the way in integrating the event in partnership with GroupM.

The Great Online Shopping Mela will break new ground in digital advertising and ecommerce and is expected to generate significant buzz both online with great surprises expected from event sponsors the likes of Unilever, Nestle, L’oreal, Pepsi, Chevron, WB Hemani and more.

Joining the event is also an ensemble of digital partners including Careem, Foodpanda, PakWheels, Jovago, Pink Paxi, Find My Doctor and Pizza Hut.

In the words of Daraz Managing Director Zain Suharwardy, “It’s 2017 and we can no longer speak of the lives we lead online as separate from our offline reality. The two are increasingly married to the other. And that’s the theme of The Great Online Shopping Mela: celebrating the various ways online shopping and internet culture bring joy, convenience and connection to our lives. It’s about recognizing the role ecommerce plays in spreading joy in a spontaneous way. We will work with partners across the ecosystem, from financial services, media, telecoms, top brands, fashion and apps to maximize e-commerce impact.”

Daraz collaboration with digital marketing leader GroupM is an especially attractive prospect for advertisers and concerned stakeholders.

Chief Marketing Officer Daraz, Hamaad Ravda commented saying, “The Great Online Shopping Mela will break new ground in getting top brands even further invested in ecommerce and digital marketing including Facebook and Google advertising solutions.  Against the backdrop of rising internet penetration and teledensity, the importance of digital in the media mix today is inestimable and GOSM provides an opportunity for top brands to test out and scale their efforts in e-commerce.”

Why this is a mela you don’t want to miss

Daraz.pk has a tried, tested and and proven track record when it comes to delivering large scale events that galvanize its large consumer base en masse. Events like Black Friday, Mobile Week and the Independence Day Sale average millions of sessions and deliver incredible sales multiples for sellers.

According to a report published in April this year, every minute, 26 Pakistanis access the internet for the first time. By 2020, over 65 million will have 3G and 4G/LTE on their phones. An estimated 89% of the Pakistani population will be mobile subscribers by 2020. With 60% of the population below the age of 30, the future of e-commerce is in young, energetic hands, eager to ride the crest of digitization. The past two years alone have seen ecommerce grow 300% per year. Young blood is coursing through the fibre optic veins of Pakistan.

GOSM is one part a celebration of these new, exciting realities and two parts an attempt to accelerate these developments further.

Ecommerce connectivity has real-world impact. With GOSM, we aspire to let Pakistan know: Daraz thinks in three dimensions. Fans can look forward to a series of activities bringing the online and offline worlds together at this mela. Daraz understands that any division between the two is arbitrary. We’re not just a virtual portal; we’re virtureal. If you want to find out exactly what we mean by this, meet us at the mela,” adds Suharwardy.

A 7-day shopathon, bringing amazing discounts on different product categories each day

The Great Online Shopping Mela will be a 7-day online sale event with each day dedicated to a particular product category.

All days of the GOSM will see mega deal discounts & flash sales going live for the category concerned.

Payment partner discounts will be applicable site-wide throughout the event. Mobile Wallets including Jazzcash and Easypay, championed by growing numbers of Daraz shoppers for the financial convenience and access they provide to the unbanked, are also onboard the GOSM dream team.

Daraz doesn’t want to lift the lid off everything it has in store for GOSM. Not just yet. But what is certain is that fans can look forward to a holistic shopping ‘mela’ that really gathers the most exciting digital, brand and app partners under one roof for a range of exciting activations and events.

What’s on the menu? Music, masti, fans’ manpasand brands and so much more! Sign up for the newletter now and download the Daraz app.


  • Muhammad Hassan Iqbal

    Jitna discount daraz dati hai os ka baad cheez ki value free ho jati hai. 80% plus 20% through easy paisa. Fake discount. Bad advertisment. Just sa 10% and 10% on card or easy paisa.

  • Ahmed Habib

    Fake website and fake promoter of such content… Fake propakistani

    • FuriousNinja

      It’s a sponsored post. Wapis agai apni illogical statements k sath? Bht sukun tha wse.

  • FuriousNinja

    Anywhere else in the world if some online store puts up an event like this, people are ACTUALLY excited because they know they’ll get genuine discounts.

    But here in Pakistan where nobody regulates them, our deceptive online stores and their events are lifeless and full of fraudsters which only increase prices prior to the so called ‘sale’.

    To say that Daraz doesn’t know anything which its vendors do (that is increasing the prices beforehand and then selling the item at old price after the sale) is just rubbish. These effing noobs know what their vendors are doing.

    • Taha Najam

      I would like to say that’s true but sadly it’s not. Even the world’s biggest online retailer has been caught doing this. Google “Amazon misleading prices.”

      • FuriousNinja

        Well that’s unfortunate … Still it doesn’t give the license to our online stores to keep doing this to us.

  • Kamran Ali

    Yar last year Black friday me mene Haier ki 32inch LED purchase ki Rs. 14900/- lumpsum… last month apne friend ko same LED dilwayi 18500/- ki… yar discount milta to he…. last year GOSF se mere frined ne iphone 68000/- ka lia tha jabke us wakt makrte me iphone 7 bilkul new aya tha 89000 ka…. yeh sach he ke pura saal inka discount sirf naam ka hota he.. but my experience with daraz on black friday is good….

  • Hassan Salman Dita

    Simply fooling people with these discount offers… Phones are better prices in Saddar than at #Daraz..

  • KMQ

    Caution: Is tarah ke events se shopping apki pocket ke liye muzar hai – wizarat e fraud.

  • Great Online Loot Maar Mela

  • Last year I bought PS4 from Daraz (I guess it was GOSM) for just 23,000. So, those who are crying that they offer fake discount know nothing about the deals they offer.