Careem has never neglected the realities of the market in which it operates. It is a part of its mission, whether it is fundraising for TCF Schools, animal hide collection for Shaukat Khanum Memorial Cancer Hospital or distributing free iftar in Ramadan, Careem is always looking to contribute to society.
One of the critical areas Careem recognizes is the need for facilitating blood donations. Unavailability of blood on the most peaceful of days is no less than a calamity for those who need it. Therefore, Careem has joined forces with Save Life Foundation for the Save Life Connect project.
Project “Save Life Connect” is an automated platform by Save Life Foundation which helps connect nearest blood donors with recipients. Through its mobile app and website, it provides immediate access to blood donors all over Pakistan at any time of the day.
There are times a blood transfusion is needed in an emergency such as accidents or when someone experiences physcial trauma, mothers experiencing labor complications, fathers having heart surgery, children undergoing chemotherapy treatments, premature babies struggling to breathe or grandparents suffering from severe anemia.
A volunteering blood donor wants to save lives but does not have a car or a bike to commute to the hospital. This is where Careem steps in by providing free rides to blood donors across Pakistan. In as little as a few minutes, Save Life volunteer blood donors and Careem Captains can become someone’s unnamed but all-important hero.
Regarding this initiative, Careem’s Managing Director, Junaid Iqbal, said,
Earlier this year we did a blood collection drive in Lahore. We know that having access to usable blood can mean the difference between life and death. Through this initiative we want to continue to provide an important intervention in health services and do our bit to help people.
Blood donors across Pakistan can choose to take a free Careem rides using the “Save Life Connect” Application.