The Coffee Bean & Tea Leaf is the newest addition to Pakistan’s rapidly growing café culture, launched by entrepreneurs Usman Yousuf and Adnan Azam.
The grand opening of its first store in Pakistan took place on 1st of December, 2017 at Mount View Plaza, F-6, Islamabad.
Marketing team Eikon7 and PR agency Rezz PR and Events both organized the event. An official ribbon cutting ceremony by Mayor Sheikh Ansar Aziz marked the occasion.
There were also appearances by many renowned personalities from Islamabad’s elite, including Momina Mustehsan and host Natasha Hussain.
“It’s been a long time since such a big lifestyle brand such as The Coffee Bean & Tea Leaf has launched in Pakistan,” stated the Mayor of Islamabad.
I’m glad they have chosen Islamabad as their launching pad. It’s a truly fantastic store offering a premium marquis experience – a little piece of Los Angeles under the Margallas! I’m hoping to see more Coffee Bean stores open in our city.
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf is heralded as the oldest and largest privately-held specialty coffee and tea retailer in the world, with over 1200 stores across 31 countries today.
It has immediate plans of launching next in Olympus Mall, Islamabad, as well as in Packages Mall and Main Boulevard Gulberg, Lahore. The company has plans of opening 30 stores all across the country in the next 5 years, all owned and operated by the master franchisee to maintain quality and standard.
The Coffee Bean & Tea Leaf is committed to sourcing and roasting the top 1% of Arabica beans, and serving over 20 handpicked whole leaf teas, all from small farms and private estates in East Africa, Latin America and the Pacific.
Its philosophy is to “respect every Bean” and create a social hub where customers can relax and enjoy in a casual, friendly Southern California environment.
It is especially known for concocting the signature ‘Ice blended’ drink, variations of which are now offered at other coffeehouses as well around the globe. The brand is especially a favourite in Hollywood, catering to the likes of Johnny Carson, David Beckham, Madonna and Eddie Murphy.
The Coffee Bean is truly international. The coffee and teas are picked from across the world, roasted in LA and ground in best-in-class Swiss equipment, pulled in an Italian “Ferrari of coffee machines” with water that comes from a world-class filtration system and served in mugs from Korea.
Their chocolate and cocoa comes from Belgium and Switzerland, the butter from France, and the flour from Dubai. As for the people, the trainers are from Malaysia and the Baristas are 100% pure Pakistani.