On account of the International Day of People with Disabilities, KFC’s Mitao Bhook initiative hosted Children’s Benefit Concert in collaboration with Family Educational Services Foundation (FESF). The event was attended by more than 4000 kids from both special and underprivileged schools.
KFC has actively been involved with the education and training of the deaf community and paving a path for them towards a brighter future.
In January, KFC partnered with FESF and adopted the Deaf Reach KFC Campus, which has been named after the brand. Ever since then there has been no looking back.
KFC’s Mitao Bhook campaign has dedicated its iconic chicken bucket for this cause, with Rs. 50 from the sale of each bucket going towards the education and training of deaf children.
On this occasion, Raza Pirbhai, CEO KFC Pakistan added,
“I would like to share with you the success of our CSR platform Mitao Bhook where we have partnered with multiple NGOs till date and contributed more than Rs 70 million for the education of underprivileged and deaf children.”
“We are proud of running the Deaf Reach KFC Campus for the past two years and will continue to support quality education for all. We’re glad to host the Children’s Benefit Concert to promote an inclusive and egalitarian society for all. We strongly believe that every child deserves to be treated as equal and what better than the universal language of music to spread the message of equality”.
Besides the Deaf Reach, School, KFC’s Mitao Bhook has partnered with various other non-profit organizations, including SOS Children’s Village, TCF School, CYTE Foundation etc. and contributed towards the education of children from different walks of life.