Two leaders in their respective fields, Bulls Eye Group and Symmetry Group are in talks for a possible joining of hands.
The Bulls Eye Group already enjoys a strong presence in Advertising and Activation business (with BE DDB and Bulls Eye agencies) in Pakistan.
With the acquisition of Symmetry Group, the company will be able to expand their marketing services offerings to other media, especially in the digital space.
This strategic move will also prove instrumental in expanding their influence on Pakistan’s agency landscape.
Currently, the Symmetry Group, a leading digital agency network which operates Symmetry Digital, Iris Digital & Creative Jin outfits, is looking to beef up its creative and content capabilities for its clients and invest into fast tracking its innovation, digital transformation, and technological agenda for brands.
The company has won awards for its creatively developed advertising campaigns over social media, mobile, digital media. It also offers interactive marketing services which are in line with customers’ business objectives.
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