Just last week, Orient Universal McCann, a well-known advertising agency in Pakistan, won the account of Nippon Paints with the launch of its campaign over the weekend.
Today, news Now latest development tells that Orient edge UM also wins the Turkish FMCG Giant Hayat Kimya media business in Pakistan.
Universal McCann will be in charge of Hayat Kimya’s conventional & digital media marketing activities. The company, which is set to launch two of its famous brands i.e. Molfix (Baby Diapers) & Papia and familia (toilet paper, paper towel, facial tissue), will be able to take advantage of Orient UM’s expertise as well as experience in the Pakistani market.
The company, which is also regarded as the world’s 5th largest branded baby diaper manufacturer and the largest tissue manufacturer in Middle East, Eastern Europe and Africa, is bringing its innovative and high-performance products to Pakistan. It will continue to invest $150 million in Pakistan in the near future.
Universal McCann has been doing a good job for their existing clients such as KFC, Qmobile, Suzuki & Osaka Volta and more. It is hoped that by choosing Orient UM, the Turkish FMCG giant will be able to establish a strong brand presence in the Pakistani market.
