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Fauji Meat Limited (FML) has launched its brand store called “Zabeeha” ذبیحہ in Defence Housing Authority (DHA) Karachi.
Zabeeha will sell 100 percent halal, fresh, frozen and hygienic meat to fulfill the desire of meat lovers. At Zabeeha, all types of Halal meat will be available including goat and buffalo meat, sea food, and chicken.
The meat store has been launched in 15 – C, Street 11, Badar Commercial, Phase 5, DHA, Karachi. They are also planning to start commercial operations by opening 19 other branches across the city.
Additionally, ARY has entered into a “strategic partnership” with Fauji Meat through its ARY Sahulat card. ARY is also a strategic partner in this project.
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The inauguration ceremony of Zabeeha was held on Wednesday with Fauji Fertilizer Binqasim Limited Chief Executive Officer and Managing Director Lt. General R Javed Iqbal as the chief guest. Dignitaries from the city, senior army officers and citizens attended the inauguration.
In the welcoming note, Chief Operating Officer, Brig Abid Janjiana (retd) regarded the launch of Zabeeha as the success of Fauji Meat Limited in the local arena. Focusing on the quality standards, he said:
We take pride in owning the largest Halal Meat Processing Plant in South East Asia assembled with an aim and capacity to deliver distinctly flavorsome meat of Pakistan to the ever growing demand of the domestic and global market.
Furthermore, he added: “We are certified and approved to deliver the best flavor of Pakistan to the world around. In doing so, we strive to strengthen the local ecosystem as well by offering quality food to the fellow men through Zabeeha.”
The inroads into the commercial markets will help FFBL pick up its dwindling profits which have been declining continuously during the last few years.
Fauji Meat Limited was incorporated in 2013 as a Public Limited Company. It is a subsidiary of Fauji Fertilizer Bin Qasim Ltd., the sole producer of Urea (Granular) and DAP fertilizer in Pakistan. FFBL & FML are part of Fauji Group, the largest conglomerate in Pakistan with interests in Fertilizer, Cement, Food, Power generation, Oil & Gas, LPG marketing and distribution, Employment and Security services.. The turnover of the group exceeds US$ 1.5 billion.
Fauji Meat is the largest producer and exporter of Halal red meat from Pakistan with a state-of-the-art meat processing facility near Karachi, spreading on 47 acres of land including a three-day animal holding area.
The plant has a slaughtering capacity of 30,000 tons per annum and offers Ovine, Bovine, Caprine and their processed as well as By-products in both frozen & chilled categories. Daily production capacity of the plant is 100 tons/day of Meat (85 tons of Beef & 15 tons of Mutton) in both Frozen & Chilled categories for worldwide export.
