OPPO has officially launched the F7 in Pakistan. Dubbed the “Selfie Expert”, it is powered by Artificial Intelligence (AI). The F7 utilizes technology for selfie photography in addition to other AI-powered operational features.
Together with the Super Full Screen and upgraded multi-tasking software, the F7 offers consumers a better user experience. Priced at PKR 39,899, the Oppo F7 64GB with 4 GB RAM has launched in Pakistan, available from April 21st across the country in three colors Solar Red, Moonlight Silver, and Diamond Black.
OPPO will also hit the market with the F7’s 128 GB storage and 6 GB RAM variant in Solar Red and Diamond Black color priced at PKR 49,899.
The brand also announced its global expansion plans at the launch event. It will be entering European markets later this year.
Pakistan’s renowned celebrities graced the launch event held in Lahore with their presence where fans took memorable selfies and met with their favorite personalities including Imran Abbas, Muneeb Butt, Aiman Khan, Iqra Aziz, Hina Altaf, Ramsha Khan, Alyzeh Gabol and Pakistan’s cricket team captain Sarfraz Ahmed.
Also showcased at the grand opening ceremony were spectacular photographs shot by Haseeb Siddiqui, a seasoned Pakistani photographer, using his OPPO F7.
Mr. George Long, CEO of OPPO Pakistan, said,
We are thrilled to be launching the OPPO F7 in Pakistan. The F7’s extraordinary camera resolution and revolutionary AI technology will elevate the smartphone selfie entirely. This is a great phone for photography aficionados but that’s not all that this phone offers. The phone is equipped with many other features that make it a powerful, efficient tool encased in a sleek, attractive design. Our research and design team keeps our customers’ needs and desires at the top and centre when putting together a new phone and this is why we are certain the Pakistani youth will love OPPO F7.
25MP X Real-Time Sensor HDR
The F7 features a high-resolution 25MP front camera with real-time High Dynamic Range (HDR) sensor. Images taken with the F7 will have a lot more “information” – a higher range of details, luminance and color levels when shot in bright sunlight or the shade, similar to images taken with high-quality digital cameras.
The user has a lot more control – regardless of whether photos are taken in bright or low light environments. The HDR images, together with AI Beauty 2.0 with its improved age and gender beautification effects, will give selfie fans a much better experience.
AI Beauty 2.0 Technology
OPPO first introduced the F5 with AI Beauty Recognition technology, making selfies more real, natural and personalized. The latest F7 will have the second-generation AI Beauty 2.0 technology that pushes selfie photography even further.
New advancements include more accurate facial recognition capability, better beautification effects for gender and age; Self-learning capabilities based on user preferences plus fun features.
The AI Beauty 2.0 technology scans 296 facial recognition points, a 20% improvement from the first-generation technology, allowing for a more precise and accurate facial recognition capability. Now, a person’s age, gender, skin color and skin type differences are detected – including up to four individual subjects – in much greater detail.
AI learning identifies your beautification preferences, based on the most common edits made to photo album images, and automatically creates similar adjustments to new photos.
So next time you take a selfie and want that perfect skin tone, exotic eye shape or other fun facial feature, F7 knows precisely what to do.
New features are also built into the F7. Vivid Mode gives the user the opportunity to play with more color saturation of a selfie, enhancing the color of clothes and backgrounds, for example. Selfies can be touched up, much like taking a cover shot for a glossy magazine.
While the AR (Augmented Reality) Stickers function allows you to have fun with selfies, adding cute animal or movie star like features, ready for social media sharing.
Super Full Screen 2.0 With 19:9 Aspect Ratio
The F7 comes with an improved 2280 x 1080 resolution, 6.23-inch FHD+ Super Full Screen, giving a much more colorful, vivid and immersive visual experience. The larger screen fits perfectly in the palm of your hand.
The F7 is also one of the few smartphones with a customized 19:9 aspect ratio, giving the user a larger area for popular role-playing and strategy games. It achieves this by incorporating a notch, featuring the front camera, brand-new antenna and light sensor, neatly integrated into the screen.
App-in-App allows the user to pick up an incoming call while continuing gaming or watching a movie. The Full-Screen Multitasking on the F7 is the lets the user use gestures to navigate between apps.
Fresh Industrial Design to Appeal to Young Users
The finish of the F7 was designed with every detail carefully considered by OPPO designers. Users have three different color choices to suit their personality – Solar Red and Moonlight Silver, and a special Diamond Black edition for the 64 GB and 4 GB RAM variant.
The special edition 128 GB with 6 GB RAM comes in Solar Red and Diamond Black priced at PKR 49,899 using a unique glass body that shimmers like gemstones, reflecting different colors from different angles.
Also, inspired by its namesake gemstone is the F7 Diamond Black model. Meticulous care and artisanal skills, as used in cutting and polishing diamonds, is applied to every device.
A multi-layered metallic and glass back cover replicates a diamond-like glow and light refractions, with triangular-cut patterns that shimmer bright and dark shades when seen from different angles.
The Latest ColorOS 5.0 and Powerful Hardware
The F7 runs on the latest 64-bit Octa-core processor, with a refined operating system. Based on Android 8.1, ColorOS 5.0 has AI built into the software for better systems management.
The Color OS 5.0 AI power manager allocates processing power accordingly to the right app, making sure the phone runs at its best. As such, F7 runs 80 percent faster than its predecessor when running multiple apps together. Additionally, it also allocates power usage appropriately, extending the average daily usage of battery life.
OPPO F7 Event