JS Bank recently joined hands with the Royal Danish Embassy to bring a first-of-its-kind collaboration of Eastern and Western musicians to Karachi.
Together, they organized a grand musical evening for entertainment-starved Karachittes, featuring the famous Danish performing group Hun Solo and renowned Pakistani band Aaroh.
The event was attended by H.E. Rolf Michael Holmboe, Danish Ambassador to Pakistan, Basir Shamsie, Deputy CEO JS Bank, along with corporate leaders, industrialists and key clientele of the Bank.
The event was organized to showcase Pakistan’s international image through the field of arts, music and literature.
The entire Danish group was pleasantly surprised by the reception they received. They mentioned that despite how the traditional media negatively portrays Pakistan, the reality is something else entirely. The Danish musical act was impressed by the hospitality and environment they experienced in Karachi. They looked forward to future performances within the country.
Basir Shamsie – Deputy CEO, JS Bank – stated,
“At JS Bank our goal is to give back to the people of Pakistan. We continually undertake efforts to go beyond just business by adding value to the lives of our fellow citizens. As responsible corporate citizens, JS Group has also established the Mahvash and Jahangir Siddiqui Foundation, a non-profit trust which works to serve the underprivileged in the fields of healthcare, education and social development and which also recently sponsored the first Art Biennale in Pakistan”
The Danish Ambassador Rolf Michael Holmboe stated,
“Through music, we have further strengthened the bond between the people of Pakistan and Denmark. We heard some great music with fantastic diversity, but the big moment was when it all came together in a brilliant explosion of musical fusion! I praise JS Bank for taking the initiative to hold this musical fusion event and look forward to being a part of similar activities in the future building bridges between our people and cultures.”
This celebration was the latest in a long-running series of social initiatives undertaken by JS Bank over the course of the past few years to help strengthen the cultural ethos of Pakistan on both domestic and international platforms.