Clear, one of the leading shampoo brands in Pakistan, is on a roll with its latest Out-Of-Home (OOH) media campaign. They have captured the essence of Clear by adorning their newest billboard with a sprinkle of shine and glitter. The billboard is already seeing a lot of interest, as it is situated in the heart of Karachi.
Clear tasked Kinetic, which has consistently wowed the public with its well-thought out OOH campaigns for this. Once again they have managed to launch a campaign that is only elegant but also minimalist in approach.
Let’s Talk About The Billboard
Resting right opposite to Bahadurabad Chaar Minar Roundabout is Clear’s new shimmering panoramic billboard with its purple background that shimmers from the angle you’re viewing it.
It is hard to miss this towering and glamorous billboard in the city of lights. The shimmer effect is visible be it during morning or nighttime. In fact, the text on the billboard becomes all too bright as it lights up in proportion to the volume of traffic at night.
There’s always a challenge to find the best possible spots for maximum marketing impact. The ideal placement of the innovative billboard has surely made Bahadurabad, the already popular food and shopping junction livelier. The billboard has an enthralling effect on the audience, leaving passersby awestruck and making people not only to stop and admire the innovative approach but to also capture it in pictures and videos.
Although the audience is still trying to fathom what is it exactly that makes this billboard sparkle, nevertheless, they just can’t stop admiring it.
Also, one can’t just talk about the billboard without mentioning just how dapper Fahad Mustafa looks. Clear clearly had the right brand ambassador in mind as the game show host/actor has never looked so regal before.
Once again, Kinetic Pakistan has outdone its competitors by pulling off such an artsy and creative campaign amidst the monotonous doldrums of OOH campaigns in Karachi.