Careem’s sustainability team partnered with World Wildlife Fund – Pakistan to help collect funds for the plantation of 10,000 trees in Pakistan this Independence Day.
The initiative is part of Careem’s broader vision to plant 14 million tress over time. Employees from the Karachi office of Careem also took part in a tree plantation drive and helped plant mangroves at the wetland center of WWF.
Under this project, Careem included a car type, “Rung Do Pakistan” in its app, on the selection of which, the customer was charged PKR20 additional to his fare, which was used to plant more trees in Pakistan. More than 10,000 people opted to donate for the cause.
“With an annual deforestation rate of 1.63% a year, we owe it to our country to give back what we have taken, especially on an occasion of our Independence Day. Careem aspires to help the community achieve self-sustenance and growth and plantation takes us one step closer to our goal”, said Junaid Iqbal, Managing Director, Careem Pakistan.
Hammad Naqi Khan, Director General, WWF-Pakistan said:
When we speak about addressing environmental challenges, often the suggested solutions require policy changes at government level. But what sets this campaign apart is that this time the people of Pakistan are in control to bring about a measurable change by a simple act of planting a tree. Through Rung Do Pakistan we are encouraging individual action to plant trees in cities and villages across the length and breadth of the country.
Khan further shared that WWF-Pakistan is stressing on only planting indigenous trees, which not only provide a shelter to various birds and insect species but benefit local ecosystems as well. He also appealed to citizens to plant more trees this year and help raise awareness about this cause.
Careem has arranged similar activities in the past to play its role in the community, including fund collection for education and other causes.