Uber is going for a new look and just changed its logo to have a simpler, more recognizable font while using a similar black and white color scheme.
As part of its rebranding efforts, that are being rolled out in the coming months, the popular ride-hailing company updated its website and mobile app with the new logo. Inside the app, there are no changes in the interface other than the main icon and the company logo.
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This change comes only two days later Uber employed a former Coca-Cola executive to lead the marketing department of the company.
The company says that the new logo is its simplest yet, although it went through a number of different designs since it started. According to a spokesperson, the company is shedding its previous bits and atoms symbol to replace it with a simpler “Uber” text so as to be “easily recognizable”. Here’s how it changed:
The ride-hailing company is on a roll to bring new updates under the recently-employed CEO Dara Khosrowshahi’s lead. Uber even saw some loss-making periods this year as the new head is focused more on growth than profits. He has been investing in a number of different ventures to expand Uber’s reach.
The company is also focused on bettering its self-driving tech and recently partnered with Toyota to bring its ambition to fruition. The auto giant invested $500 million in Uber, adding to the ride-hailing company’s overall value.
Uber is a private company worth $62 billion – the most valuable private company in the world.