Uber Launches New Look in a Major Rebrand

Uber is going for a new look and just changed its logo to have a simpler, more recognizable font while using a similar black and white color scheme.

As part of its rebranding efforts, that are being rolled out in the coming months, the popular ride-hailing company updated its website and mobile app with the new logo. Inside the app, there are no changes in the interface other than the main icon and the company logo.


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This change comes only two days later Uber employed a former Coca-Cola executive to lead the marketing department of the company.

To Be Easily Recognizable

The company says that the new logo is its simplest yet, although it went through a number of different designs since it started. According to a spokesperson, the company is shedding its previous bits and atoms symbol to replace it with a simpler “Uber” text so as to be “easily recognizable”. Here’s how it changed:

The ride-hailing company is on a roll to bring new updates under the recently-employed CEO Dara Khosrowshahi’s lead. Uber even saw some loss-making periods this year as the new head is focused more on growth than profits. He has been investing in a number of different ventures to expand Uber’s reach.

The company is also focused on bettering its self-driving tech and recently partnered with Toyota to bring its ambition to fruition. The auto giant invested $500 million in Uber, adding to the ride-hailing company’s overall value.

Uber is a private company worth $62 billion – the most valuable private company in the world.


  • I understand Uber is compliant to the UN Decade of Road Safety adhere to the Road Safety Standards will change the fate of Karachi Transport if it deploys fleet of Fully Automated Cars/Driverless Car of Toyota in Karachi. With millions of miles usage in the US and Rest of the World Fully Automated Cars has flawless record of safety. Pakistan has the infrastructure of broadband internet hi speed across the country, the city of Karachi has the best quality of wireless Broadband for Driverless Cars. connectivity on demand the infrastructure will be ready on the shortest possible, an demo will also be arranged for mission critical quality of service. Uber Jump bicycle service is very much desired and needed for Karachi. Appreciate consideration.

  • And along with the new look they have also deactivated the accounts of few new users such as myself. I installed Uber few days ago and registered. But today when I tried to hail a ride (for the first time) it said my account has been deactivated. I contacted them and they said that the restrictions on my account can’t be lifted without even explaining that why would they deactivate my account in the first place. I had high hopes from Uber but now I’m extremely disappointed.

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