The New Daraz App Has Millions of Products and Knows the User’s Choice

Daraz has launched its brand new mobile app, boasting an assortment of more than 2 million products and a range of brand new features, offering customers an experience like never before. The new Daraz App is addressed to each user’s preferred customer journey: Official Stores for brand-loyalists, Collections for those fishing for inspiration, Brand Vouchers and Daily Flash Sales for the deal hunters, and so much more.

Managing Director Daraz Pakistan, Ehsan Saya, put the launch of the new Daraz App in a wider context, saying,

We are very excited to bring a new era of ecommerce to our customers with the launch of the new app. Judging from the new Daraz App’s adoption rates in the first few days, the response from customers has been phenomenal.

“In addition to giving you access to millions of products at your fingertips, the new Daraz App now gives you front-row access to your favourite brands. Top-up your phone on-the-go, purchase event tickets and games from the E-Store, access daily brand vouchers, and the list goes on. We want to provide our customers with an unprecedented shopping and lifestyle experience,” he added.

A guide to the New Daraz App: Introducing your new personal shopper

Daraz App Official Stores

Official Stores are 100% verified and approved. An Official Store badge indicates that the seller is the brand or possesses explicit authorization from the brand to distribute their products. This guarantees that the products are 100% authentic and duly registered. Customers can now follow their favorite stores and stay informed about vouchers, updates and special offers.

Daraz App Collections

Collections are a curation of products keeping a customer’s personal interests front and center. The Daraz App analyzes and reads the customer’s needs and wants. If a customer ever showed interest in ‘flip-flops’, they may find a themed collection called ‘Eat. Sleep. Beach. Repeat’’ featuring related items like shorts, sunglasses, sunscreen and Bluetooth speakers, all clubbed together for them to get inspired. Each customer has access to hundreds of unique collections based on their interests. The more they browse on the Daraz App, the more our algorithms get acquainted with their likes and interests.  

Daraz App Daily Flash Sales

The Daraz App has Daily Flash Sales offering big discounts! Customers can now keep tabs on which products are selling out faster than others, track upcoming flash sales and never miss out. New flash sales are added every day – with limited time and stock, fastest fingers take all.

Daraz App Brand Vouchers

The brand voucher section offers new vouchers from brands and sellers every day. Customers can visit the Daraz App to check if their favorite brand is offering a discount voucher which they can use right away or save for later.

Daraz App Product Recommendations – Just for You

The Daraz App knows the customer’s choice – customers can discover products based on their needs and wants under the ‘Just for You’ section. As the name suggests, from an assortment of 2 million, the selection of products will be unique to every customer’s specific interests. The more time a customer spends on the app, the better Daraz will know their choice.

Daraz App Wishlist  

The Daraz App is where every customer’s wishlist comes true. Customers can add their favorite, most sought-after products to their wishlist, and simply check-out when the price drops. Wishlists provide a convenient reminder of when your desired products are on sale, so you can shop at the right time, at the best price.

Daraz App Easy and Secure Checkout

Daraz App has made the checkout process faster and safer. Customers need to enter their payment details once only and enjoy fast check-out with their payment details auto-filled on their next purchase – Daraz App is PCI-compliant which means that it is 100% secure with best-in-class technology. Enjoy the convenience of a smooth and secure payment with debit and credit card, bank transfer and Wallet (launching later this month).

Daraz App Top-Up and E-Store

Customers can top-up their prepaid mobile accounts in seconds via the Daraz App – whenever and wherever. Daraz gives access to special discounted packages for all relevant mobile networks in Pakistan – customers can select the best top-up plan that suits them.

E-Store is a new category on the Daraz App. Customers have access to digital vouchers, games, and event-tickets in one place. The vouchers get delivered instantly via email and most of them come with a big discount. You can surprise your loved ones with a great gift like a restaurant visit or a Daraz gift card.

Daraz App QR Code Scanner

The Daraz App now has its own QR code scanner. It allows app users to scan every QR code. Daraz and its sellers will use QR codes for special campaigns, products, and free vouchers. These can be redeemed instantly within the Daraz App.

Daraz App Easy Returns

The Daraz App now has a very simple refund process. Customers can track and manage their orders online and initiate returns if their product is defective, incorrect or incomplete at the time of delivery. The entire refund process can be managed on the Daraz App with just a few taps.

Happy Shopping Sale Live Now!

The new Daraz App festivities aren’t over at the Daraz Head Office just yet. On the 29th of September, Daraz, in its push for even greater heights in Pakistani e-commerce, launched its new-and-improved app, featuring best-in-class interface and technology. The Happy Shopping Sale, 10th-15th of October, is set to celebrate this milestone in the way only Daraz knows best: deals, deals, and more deals!

And there’s more: an added bonus for prepayments on the app, with an additional discount of 15% OFF on credit/debit cards. With all of this on offer and more, The Happy Shopping Sale promises to be a ten out of ten experience.


  • Guest

    Items available on Daraz are expensive than market because majority of sellers increase prices when they put item on Daraz. For example just compare any air conditioner price with market you will find there is at least 3 to 4000 difference. Daraz must implement price control strategy.

    • Ahsan

      I completely agree on this.

  • Haseeb U Musawir

    DARAZ home of fake, counterfeit and expensive products.
    Neither quality nor price strategy, how can daraz survive in ling run ? Mere advertising, changing user interfaces and empty claims doent do much good. Customer need competitive prices, good quality, value and variety at door step which Daraz failed to deliver.

    • Ahsan

      You have no idea how Ali Express plans to transform Daraz. You will see some amazing stuff in future.

  • Ali

    Not sure if Daraz is paying you, but all what you have written is pure bullshit.

    Daraz is a fraud, 80% of vendors are actually doing fraud,

    A product is say of 100 rs is market, they will say its price is 125 and gives a 25% off. They all think that the users are senseless, but things have changed.

    I would advise instead of promoting such a fraud brand, instead highlight there weaknesses so they could improve.

    Regarding there new app, it was the worst build in terms of deployment. They lost the data of orders for last three days before deployment. I placed an order a day before the update and that order does not appear in the app neither on web portal.

    Worst level of support, does not know about the issue and keep saying that everything is fine at there end, while the order is still not appearing on my app. How can an enterprise level app loose data. If it were some other country they would have been sued big time long back.

  • Abrar Ahmad

    ezbuy will soon overcome daraz in better quality with low prices.

    • It may overcome but they need proper cash management and integration into the system.