Here’s a scenario: Imagine a crunch match between Pakistan and India is underway and you are stuck in traffic. What do you do? The options are limited.
Commuters face a real challenge in their lives and for those who are cricket enthusiasts who don’t want to miss a moment of the game? The nightmare intensifies even further.
This gave birth to an innovation and Kinetic is at the heart of it. Kinetic teamed up with Jazz to leverage the reach of Out of Home (OOH) media to engage the maximum number of people. The company, through an integration with Jazz Cricket App, broadcasts live scores on Digital Streamers.
In simple words, people can now enjoy live updates despite being out and about. This groundbreaking campaign which merged digital and OOH was first spotted in Lahore during the Asia Cup; all matches were covered live and their scores were displayed on digital streamers at The MM Alam Road, Lahore.
Here is a clip of how amazing it looks:
This campaign not only scratches an itch for all the cricket enthusiasts but also leads the industry towards a more Dynamic Digital OOH.
Jazz Cricket App
Jazz has always been at the forefront of supporting the nation’s favorite sport of cricket. This app facilitates the desire of all the cricket enthusiasts with the latest updates and breaking news.
Jazz Cricket has been designed to have a simple interface, which is accessible to everyone. The application is free of charge for the trial period, which lasts for 7 days and after that users have to pay Rs. 2.38 per day.
Here are a few details and features of the app:
|News and Articles||✓|
|Access to Archive Videos||✓|
To download the app, click here.