E-Commerce in Pakistan Witnesses a Rapid Growth of 94%

According to a report released by the State Bank of Pakistan, Pakistan’s e-commerce sales have witnessed a sharp rise of 93.7 percent in 2018.

The main reason behind the better performance of the e-commerce sector is larger internet accessibility. The online market has seen a boom in this outgoing year because of the services sector. In fact, the services sector contributes 60 percent to the GDP. Its contribution was 52 percent last year.

The data has been compiled by the State Bank through digital transactions like credit/debit cards, prepaid cards, mobile wallets, and interbank fund transfers (IBFT).

Nevertheless, according to the market estimates, the cash on delivery (COD) transactions constitute 90 percent of the total volume and make 60 percent of the Business to Consumer (B2C) e-commerce.

The COD is considered to be the main hurdle in the growth of the e-commerce sector in Pakistan. There is a distrust on the buyers’ side, which is well founded, as usually, they do not receive the same products they are shown on the web portals.


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This trust deficit is the reason people are reluctant to pay through online payment methods. This trust deficit has improved over the past few years, but still, it exists.

However, digitalization has rendered it possible to go beyond the middle man. This factor is paving way for the flourishing e-commerce in Pakistan.

As for the business-to-business (B2B) sector, large-scale investments are being made. However, B2C is growing at a relatively faster rate because of the large internet penetration in far-flung areas where online connectivity was not a thing before.

Till date, there are 153 million cellular subscribers, which exceeds 73 percent of the total population of 207 million. Out of this, over 73 percent (61 million) are 3G/4G subscribers while the total internet subscribers are 63 million.

The situation is going to improve further, as 4G is expected to reach more remote areas of the country. Moreover, 5G is also predicted to launch in the next two years.

With the growth of e-commerce in the country, the international investor has shown a keen interest in Pakistan. In May 2018, Alibaba acquired Daraz from the European internet company, Rocket Internet.

Via: Tribune


  • Ahmed Haroon

    in my opinion, this was because of number of Sales competitions from which end user took benefit, may be really or not but people be crazy on big Sales.

    • Specially 11 11 12 12 & Mi Store Wala Big Sales :

      • Ahmed Haroon

        off course, also the use of different Card’s offers from banks… and now they will prepare for next year too… :)

  • Sastamehnga kerkay sellkero

    Yea sure 94% rapid growth in e-commerce
    With 1094% rapid growth in exorbitant prices of these chor/dakoo/fraudulent online stores selling sub standard goods and services.
    Buy from local markets is way much cheaper

    Where do they come up with these fudged up figures

    53% of Mobile Wallet Accounts in Pakistan Are Inactive: Report
    Posted 2 weeks ago by Amin Yusufzai On propakistani

    • notimpressed

      Yes online prices in Pakistan are higher than local stores. What is the actual size of ecommerce market in Pakistan? $100M a year or more? Dont give us vague percentages, give us numbers. Ecommerce will not pickup in Pakistan till buyers can trust online stores with prices and delivery.

  • AbdulB1

    E-commerce will fail Pakistan… The reason is huge amount of tax on the products being sold online. Local shopkeeper can evade taxes from the government and pass on benefit to consumer