Samsung Forum 2019 Highlights The Company’s Efforts in Developing New Technology

Samsung Electronics Middle East and North Africa (MENA) forum 2019, which took place on 7th March in Antalya, Turkey, highlighted the company’s efforts to invest in the next generation technologies across all categories of products. The event marked the launch of a range of innovative products aimed at personalizing experiences to transform the daily lives of its users.

During the event, Samsung reiterated its commitment to enhancing consumer’s lives, reflecting on its 50 years as a world-class leader in the technology and innovation space.

 

The President of Samsung Electronics MENA, Sungwan Myung talked about Samsung’s commitment to transforming the lives of people in the region. He said:

“Our undeterred commitment towards providing meaningful innovations that enrich consumer’s lives builds on our proud legacy of innovation.”

From redefining the standards for smartphones with products like Galaxy S10 and Galaxy Fold to its 98” 8K QLED with the integration of Bixby 2.0 for enhanced voice capabilities and interactivity, Samsung has been living up to the expectations by allowing customers the freedom to do more of what they can’t.

The first-hand experience of the all-new products, during the annual docent program for the attendees, makes us believe that the company has upped the ante this year with innovation across all product categories.

The Products

Let’s take a look at the products launched at the 9th annual MENA Forum.

In-Home Entertainment

Offering a fully immersive viewing experience with cutting edge technologies including its micro-LED technology for intelligent, advanced displays, 98” 8K QLED TV is embedded with Quantum Processor 8K chip for a new era of 8K viewing capabilities. The AI technology ensures the upscaling of any resolution – no matter the source of the content – to 8K quality, offering the best picture quality for home entertainment.

Samsung is also expanding its SmartPack VOD platform across the MENA region while building on its ever-increasing partnerships with content providers throughout the world. Partnerships with the leading local content providers, Shahid, STARZ PLAY and Weyyak, Samsung plans to further expand its content offerings in the coming years.

The all-new Q70 Soundbar enhances the audio-visual experience with Atmos and DTS:X technologies in collaboration with Harman Kardon. The 4K Pass-Through and AI Sound make sure that the users get the best experience from the comforts of their home.

All-New Galaxy Masterpieces

Samsung Galaxy S10’s Dynamic AMOLED display with an ultrasonic fingerprint scanner, intelligent performance features, and professional camera capabilities speak for the efforts put in by Samsung to redefine smartphones like never before. The Forum showcased different mobile products, including Samsung Galaxy Fold, Samsung Galaxy S10, Galaxy Watch Active, Galaxy Gear Fit E and Galaxy Buds.

The first of its kind 7.3-inch Infinity Flex Display on Galaxy Fold allows it to function both as a mobile and a tablet, folded into one. With end-users in mind, the Galaxy Fold was designed to offer the best experience while unveiling an entirely new category of smartphones. In an era of interactive living, the Galaxy wearables are a testament to Samsung’s efforts to enrich user experiences.

Smart Home Appliances

Samsung leads the way when it comes to smart home appliances and this year’s MENA Forum is reflective of this fact. Smart living is the way forward and Samsung’s latest products are in line with the company’s vision of simplifying lives through innovation. From state-of-the-art refrigerators to intelligent air-conditioners and the revolutionary laundry technology of the QuickDrive™ washing machine, Samsung has introduced a more refined experience to transform the lives of the users.

The triple cooling technology combined with the Flex Zone space, make Samsung 4 Door Refrigerator a class apart, providing ultimate freshness with optimized moisture and humidity levels. Samsung’s Side-by-Side 3 Door refrigerator lineup comes with Twin Cooling System and preset temperature modes, allowing the users to save energy while meeting the needs of capacity, design, and convenience.

Features like the SamsungAddWash – allowing users to add a clothing item during a wash cycle, intelligent laundry assistant – offering automatic recommendations for optimal washing cycles through AI – and the ability to be operated from connected devices make the QuickDrive™ washing machine a must have in your homes. It reduces the washing times by up to 50% thanks to the innovative technologies. With remote control capabilities and the world’s first two-step cooling technology, Samsung’s Wind-Free™ air conditioner significantly reduces the energy consumption.

With all these top-notch products, Samsung has once again set the bar very high for its competitors to follow. The launch of these latest products definitely provides Samsung with a competitive advantage and it will be interesting to see how others follow in its footsteps.



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