The federal government has decided to set up an inter-provincial committee to promote tourism from foreign countries.
The decision was taken during the second meeting of the National Tourism Coordination Board (NTCB) that took place on Monday earlier this week.
Special Assistant to Prime Minister on Overseas Pakistanis Syed Zulfikar Abbas Bukhari chaired the meeting. It was attended by the members from Punjab, Khyber Pakhtunkhwa, Balochistan, and Gilgit-Baltistan
The meeting was in line with Prime Minister Imran Khan’s directions regarding inter-provincial harmony in the tourism industry in which attendees from all provinces shared their ideas.
The meeting decided to brand the country’s tourist destinations in different international travel trade shows.
Chairman of the meeting, Zulfikar Bukhari directed the provincial authorities to promote local tourist destinations by making documentaries of such attractive spots and present them at the international level.
The provincial representatives vowed to establish special funds for tourism spot exploration and the documentary making of existing and unexplored scenic areas.
Bukhari assured the participants of the meeting that the federal government was ready to facilitate them in developing road infrastructure leading to these sites.
He also underscored the importance of private investors in developing accommodations and hotels for local and international tourists and said that many local and international investors are already showing interest in investing in the hotel industry.
“The next phase is to channel their investment in the development of tourism resorts,” Bukhari added.