5 Million & Counting: Assortment at Daraz Grows to Include International Products & More

Daraz, Pakistan’s leading online marketplace, recently achieved a new milestone by increasing the number of assortments it sells to 5 million. The products available at Daraz range from high tech electronic devices to everyday use household items. Many of these are international products which are not easily available in the market. Daraz places great emphasis on its mission to make it easy to do business anywhere in the era of the digital economy and it has become a major platform for online mobile shopping since its launch in 2012.

The assortments available at Daraz also include over 2 million products sourced from international vendors. These are good quality products sold at low rates. Daraz has a very efficient mechanism for ensuring that products delivered to customers are high quality and according to the specifications mentioned on the application or website.

Products available at Daraz Mall are some of the highest-rated and well-reviewed. What makes Daraz different from other E-commerce platforms is the superior aftersales service it provides. Daraz has its own delivery service and it gives customers the liberty for hassle-free returns in case they are not satisfied with the product. Another unique selling proposition of Daraz is the cash on delivery facility. This ensures that a customer only has to pay once they have received their package.

Moreover, Daraz also gives its customers exciting vouchers and discounts. These vouchers can be collected by customers on the app and redeemed at the establishments for exciting discounts on services. The vouchers are of different variety and cover a lot of areas, including food vouchers, health care services, entertainment vouchers or simply discounts provided on online shopping by partner organizations of Daraz. Recently Daraz also held its mobile week where smartphones and other digital devices were available at an unprecedented price.

Another exciting initiative by Daraz is DFresh through which Daraz now delivers fresh fruits and vegetables to the doorstep of its customers. The service is currently available only in Karachi but its initial success speaks volumes for it. There are plans to expand DFresh to other cities too. Through this service, Daraz would provide both locally produced and imported fruits and vegetables to its customers. Some of these fruits are used in many different recipes but are not readily available in the market such as mangosteen, passionfruit, blackberries and colored bell peppers. Daraz however, ensures next day delivery.

Ehsan Saya, Managing Director Daraz commented, “Daraz is working on the vision to bring the entire world in one place by connecting millions of buyers and sellers. We are very customer-centric and believe that to ensure better sales it’s important to build a trust base hence we focus on quality, convenience and fair business practices while bringing new innovations.”

Daraz is the leading online marketplace in South Asia, empowering tens of thousands of sellers to connect with millions of customers. Daraz provides immediate and easy access to 5 million products and also delivers packages in one day.


  • they have been buying products from aliexpress and alibaba, and selling them at more expensive prices under the term ‘global items’


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