Oppo has reached a major milestone, becoming number one in sales volume in the Pakistani market in the months of June and July of 2019 according to Canalys, a leading global technology and smartphone market analyst firm.
Despite the shrinkage of the total market size for Smartphones in Pakistan, Oppo continued to reinforce its commitment to the Pakistani market and focus on increased localization in their strategy to take the top position in the market. Oppo is aiming for a stronger brand presence across all segments in Pakistan.
According to the report, Pakistan’s smartphone shipments for the month of July’19 were 0.7 million units. Oppo led the way with a staggering market share of 25 percent.
Alongside the company’s brand goals, Oppo is laying out long-term plans which include focusing on upscaling the workforce by generating employment opportunities.
Ali Kakvi, Director Marketing Oppo stated, “Not only are we pioneering the technology platform, we are also creating revolutionary products with unmatched craftsmanship that really enrich our consumers’ lives. With our wide range of highly economical smartphones available at a variety of price points, Oppo is growing at an exponential rate in Pakistan that we are looking forward to maintaining.”