Fahad Qadir is the First Pakistani to Make it to Campaign AP’s “40 Under 40” List

Fahad Qadir, Director of Public Affairs and Communications of Coca-Cola Pakistan, has made it to Campaign Asia Pacific’s “40 under 40” list.

For those uninitiated, Campaign Asia Pacific is a premium online publishing unit of Haymarket Publishing, UK’s largest independently owned publishing group.

It is for the very first time that a Pakistani has made it to this prestigious annual listing. This accolade is even more significant because this year, the number of entries was double as compared to last year, including all types of marketing and communications professionals.

As per reports, a record number of 1500 nominations were received this year from which the brightest, high-achieving young people in the marketing communications business were chosen.

Writing about Fahad’s selection, Campaign Asia-Pacific stated, “Like the bubbles in a carbonated drink, Fahad Qadir is rising fast.”

Fahad’s Journey With Coca-Cola Pakistan

Handpicked by top brass at Coca-Cola Pakistan in 2007 to join the company, Qadir started as the manager of public affairs and communications and was promoted a few years later to his current position as director of the same function. Now, he leads stakeholder engagement on an ongoing basis with the government, media, social groups, customers, and partners.

“Managing corporate and brand public strategies; the 36-year old is also heading the company’s CSR portfolio. His focus is on water replenishment, women empowerment, and waste management.”

In partnership with the United Nations Development Programme, Coca-Cola Pakistan has become water positive, putting back more water into nature than it uses in its business. Qadir is also pushing to establish an industry association to find sustainable solutions for the management of plastic waste, especially PET bottles.”

With his selection in 2019 ’40 Under 40′ list, Fahad not only brings pride to The Coca-Cola Company but also Pakistan. Some other notable winners this year include Ian Loon (Managing Director, Starcom, Singapore), Nicola Eliot (Director BBC Storyworks APAC, BBC Global News Ltd, Singapore), and Jenny Gao (Vice President Strategy & Brand Planning, Ogilvy, China).



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