In the past year, Daraz witnessed exceptional growth and reached a significant milestone when its product assortment doubled from 5 million in March to 10 million in December.
To celebrate the year of achievements, Daraz is offering customers discounts on its diverse product assortment and the chance to win prizes during the 12.12 Salebration. Due to the increased product assortment, the growing customer base will have access to a larger variety of items across more than 100 categories during the sale.
Over the past year, Daraz has focused on bringing customers a personalized experience, making it easier for them to navigate through the growing assortment and easily access products that they are interested in.
The platform has curated an engaging user experience by introducing features such as in-app games giving customers the chance to win prizes and bonuses in their Daraz Wallet.
During the sale, customers will have the chance to play games such as Running Daz and Fruit Ninja and win prizes from brand partners including Vivo, P&G, Nestle, Sunsilk, and L’Oreal. Mission 12.12 is another game that customers can play for a chance to win prizes such as a trip to Dubai. It involves completing a set of 12 easy, daily tasks.
A significant focus has been placed on increasing payment options of customers in the last year. Daraz Wallet was launched to offer customers exclusive bonuses, faster check out and instant refunds.
During the sale, the platform is offering 12% cashback on certain products bought using the Daraz Wallet. The online marketplace has also partnered up with leading banks -such as Bank Alfalah, Meezan Bank and MCB – and EasyPaisa to offer customers up to an additional 15% off on their purchases.
The 12.12 sale is the last mega sale event of the year and customers are encouraged to visit the Daraz app frequently to make the most of it. It promises that customers will have access to something new every day – new vouchers to collect, more games to play and flash sales.