Suzuki Suffers Huge Loss as Auto Industry’s Car Sales Drop by 39%

Recently published data by Pakistan Automotive Manufacturers Association (PAMA) has revealed that car sales in the country have plunged 39% in February 2020.

Pak Suzuki Motor Company (PSMC) has recorded a 50% reduction in sales followed by Honda Atlas Pakistan with 35% and Toyota Indus Motors with an 18% decline in sales.

Overall car sales for the first 8 months of FY 2019-2020 have also recorded an unprecedented decline of 44% when compared to the same period last year.

Auto companies had sold 162,240 vehicles during the first 8 months of FY2018-2019. This year, they have managed to sell 90,834 vehicles so far.

Here is a detailed chart of car sales for the past month:

ManufacturerFebruary 2020February 2019Sales (%)8M FY2019-20
Pak Suzuki5,37710,851-50%55,630
Honda Pakistan2,1413,281-35%12,497
Toyota Indus4,5105,529-18%22,707
Total12,02819,661-39%90,834

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Bikes

As far as bikes are concerned, only Sazgar managed to improve its sales in February 2020. Bike sales of both Atlas Honda and Pak Suzuki have recorded a decline in February 2020.

For 8 months of FY 2019-2020, only 849,632 bikes were sold against the 946,861 of the same period last year, recording a 10% drop in sales in the sector.

ManufacturerFebruary 2020February 2019Sales (%)8M FY2019-20
Sazgar1,5371,409+9%8,042
Honda90,00595,015-5%700,194
Suzuki1,7991,409-8%14,540
Others5,66640,180-85%126,856
Total139,007138,5550.3%849,632

Tractors

Sales of tractors in Pakistan have also declined by 22% in February 2020.

Millat, Orient, and Al-Ghazi tractors sold 3,141 tractors last month against the 4,044 tractors during the same period last year.

Sales during the first 8 months have also reduced by 36% in FY 2019-2020.

Trucks and Buses

Sales of trucks and buses have reported a decline as well in February 2020.

Hino, Master, JAC, and Isuzu collectively sold 402 units against the 563 in the same period last year, recording a 29% decline.

Sales across the segment during the first 8 months have declined by 41% in FY 2019-2020.


  • Is time to reinvent the after sales strategies and make some disruptive in this areas because if they are not buying they need more maintenance.

  • اسکی بڑی وجہ یہ ہی کہ ایک تو گاڑیاں حد سے زیادہ مہنگی ہو گئ ہیں اور لوگوں کی جیب انہیں گاڑیاں خریدنے کی اجازت نہیں دیتی دوسرے جہاں تک سوزوکی کی کاروں کی سیل میں 50 فیصد کمی کا سوال تو اسکی اصل وجہ یہ ہے کہ لوگوں کو اب سوزوکی کی کوالٹی کی سمجھ آگئ ہے۔ سوزوکی نے لوگوں کی جیبیں کاٹ کر ماضی میں جو کچرا نما گاڑیاں انہیں دی ہیں اب لوگ ان پر لعنت بھیجکر دوسری کمپنیوں کی جانب مڑ گئے ہیں۔ سوزوکی اب امید نہیں بلکہ یقین رکھے کہ عوام انکے جھانسے میں آنیوالے نہیں۔


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