MOIT Successfully Pitches Three Startups at GITEX Technology Week 2020

GITEX Technology Week in Dubai serves as a home to tech startups. This year, it was held from December 6-10, 2020, and despite visa and COVID-19 restrictions, the Ministry of Information Technology and Telecommunication (MoITT) successfully pitched three startups from Ignite’s National Incubation Center (NIC) Program.

The three participating startups were, SE Drop (Save Every Drop), and Encore Pay. is among the country’s largest and fastest-growing influencer and social commerce platforms. It enables businesses to discover, contract, collaborate, and pay influencers who market and sell for them at scale. Today, 50,000+ influencers and businesses across 250+ cities are on


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SE Drop (Save Every Drop) offers two product lines – wastewater recycling systems to deal with water scarcity; and natural, alcohol, and chemical-free disinfectants.

Encore Pay is a fintech startup, which provides a digital payments platform to financial institutions, including banks, telecoms, and payment networks.

All three Ignite NIC Program startups have attracted interest from the public and private entities. is in discussions with major global and regional brands, PR, social and digital agencies to implement scalable solutions for a 2021 rollout via


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SE Drop has attracted interest from Dubai Electricity and Water Authority (DEWA), Dubai Municipality, Fujairah Municipality, UAE, and private investors from Bahrain and Turkey for the collaboration in wastewater recycling management systems.

GITEX-veteran, Encore Pay, is reconnecting with clients and partners from the Middle East and Africa and has also received positive traction for its product suite from leads in new locations, as well as interest from venture capitalists.

Notwithstanding the pandemic, GITEX 2020 is the only major in-person technology event to go live this year with more than 1,200 innovative tech enterprises, startups, and government entities from 60 countries. Furthermore, over 200 of the most active investors and venture capitalists from 30 countries and over 350 speakers are participating in the event.