Blessed Friday Just Turned Into The Best Friday!

We are sure you’ve all experienced the hassle of ordering during a Blessed Friday Sale and not being completely satisfied. Waiting weeks for an order that was promised in days. Calling their helpline number to receive no answer. Looking forward to your product being restocked, but well, jokes on you. And then, finally resorting to bashing them on social media to make sure they notice you!

Anyways, not to play on your nerves again, we will talk about an online experience that focuses on the flip-side! We came across an online fashion store by the name of JOMO and it undoubtedly took the crown for the best Blessed Friday sale of the year. From the good discounts to orders reaching home within hours; JOMO took the lead. Bringing the world-known brands and exclusive products to your doorstep, JOMO indeed offers the Joy of Shopping to its customers. So, why are we saying it was the Blessed Friday Sale of the Year? Continue reading to find out!

But first, What Is JOMO?

If you don’t know already, now is your time to check out jomo.pk. JOMO brings a variety of quality brands from around the world to your doorstep. With the aim to revolutionize the buying experience, JOMO competes not only with the e-commerce setups but also with the retail stores.

Vouching to focus on improving customer satisfaction and e-commerce experience, it allows users to try before they buy so they can place an order for the products they like, get it delivered for free within 24 hours, try them at the comfort of their home, and purchase with ultimate satisfaction. What else does one want?

JOMO’s Blessed Friday Campaign of The Year

So during the hustle-bustle of Blessed Friday, JOMO came up with their Mega sale and ran an up to 50% off campaign for 9 days! As expected, the phenomenal services and authentic product range did not budge! The campaign allowed the customers to place an order, try the products at their home, and make the final purchase. The team wanted to change how people experience online shopping or shopping in general, in Pakistan, and their Head of Marketing, Roshan Ejaz, has an insight regarding this:

“JOMO Mega Sale is the biggest event of this year for us and we wanted to make sure we deliver on our promise and establish ourselves as the revolutionary e-commerce company in the market. We wanted to give the best to our customers during this sale in terms of product assortment, discounts (site-wide, well throughout discounting), website experience, timely delivery, and best-in-class customer service.”

What Did They Want To Do?

With the Blessed Friday campaign, team JOMO wanted to make sure that the customers across Pakistan know that the e-commerce experience doesn’t always have to be confusing. JOMO wanted people to experience seamless shopping during the noisiest sale event of the year by offering clutter-breaking services & products. Another significant thing that the team JOMO wanted to focus on was reducing the delivery time.

Mostly, what happens is during the sales events is that the brands focus on taking orders and tell their customers that due to the high volume it will take a few weeks for them to get the order. The order is processed once the campaign or the sales event ends. JOMO wanted to change this for their customers’ satisfaction and process orders in real-time so the customers can get what they wanted within the sale period, in a matter of days.

Mr. Jamil Ahmed, JOMO’s GM Operations had a few words to say about the Blessed Friday Campaign:

“JOMO was formed to transform the online shopping experience of customers in Pakistan. We know the biggest issue for the customers in e-commerce is the painful last mile and this experience becomes even worse during the major sales events. So we are putting in concentrated efforts to provide extraordinary services and keep the experience consistent whether we are serving 10 orders or thousands of orders in a day. In short, we are after customer delight at every step of the e-commerce process.”

Finally, the big slogan of the Blessed Friday sale was for people to save millions of rupees because of the whopping up to 50% discount that was put up on all the products.

Did JOMO Achieve It All?

So, the real question is, was JOMO able to achieve all these high targets that it set? The simple answer is YES. The e-commerce brand managed to sell out and restock multiple times! While keeping the customer feedback and interest in mind, further deals and discounts were announced on the high-achieving products so more and more people can get their hands on their favorite products. Even with an extremely high order volume in 9 days, JOMO managed to deliver 98% of the orders on the promised time.

The best part of it all? The hard work and performance of JOMO can be gauged by the fact that around 99% of the customers were delighted and dropped positive reviews on social media about their experience. So all in all, we’re happy to say that Pakistan finally has an e-commerce store that has managed to fulfill the expectations of its customers. There will be no delay in delivery, issues with size, or order accuracy anymore.