Pakistan’s relationship of trust and reliance with PTCL spans decades and is only strengthening by the day. The first and foremost connectivity solution provider of Pakistan, the national carrier remains to be the go-to option for millions of Pakistanis whose communication needs are efficiently catered by this trusted brand. And with constant evolution taking place in ICT, PTCL has kept up its pace to deliver a 360-degree communication solution to its customers.
Today, the company offers a host of products and services to serve the rapidly changing demands of today’s connected customers. It offers a wide selection of telephone, internet, and IPTV service, retaining its position as a brand of choice among millions of tech-savvy Pakistani customers. The company owes its immense success and extensive nationwide footprint to its customers who have been supporting the PTCL brand by using its products and services extensively.
This very relationship of deep trust and dependability is mirrored in the company’s latest positioning campaign. Aptly titled ‘Nation Ka Connection’ that has been viewed more than 3.2 million times in the last 3 days. It highlights PTCL’s crucial role in realizing dreams and prayers, and turning passions and inspirations into working realities. Shedding light on how PTCL has taken care of the sensitivities and feelings of millions of Pakistanis throughout decades of its operations, the campaign is a little yet powerful show of the bond of a lifetime.
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Connecting the nation since its inception, PTCL has been a part of the day-to-day lives of people across Pakistan. The company knows the ever-growing importance of staying connected. Always progressing, always adapting, PTCL stands by the nation, poised for any challenge. With its new positioning campaign, Nation Ka Connection, PTCL stands at the helm of communication, redefining the paradigms and providing the people with connectivity that goes above and beyond.
This timeless bond has solidified manifold amid the ongoing pandemic with the Covid-19 virus forcing people to work, study, and shop from home while impacting the lives of thousands of Pakistanis. A seamless and reliable connectivity solution emerged as the vital need of the hour for millions of Pakistanis, a lofty goal that PTCL accomplished quite brilliantly. Jobs were resumed, businesses revitalized, education carried on, and livelihoods were earned without major hiccups thanks to connectivity partners like PTCL.
PTCL has been the nation’s connection and they continue their efforts in these trying times. It’s a bond of trust which they have spent decades on earning. It’s a tried and tested relationship that’s going to last a lifetime as they are here to meet and exceed customer expectations. Like every other relationship, the company did see a few ups and downs in its journey of customer facilitation, but is now fully equipped to serve the ever-changing connectivity needs of today’s digital customers.