The world of comic books has proven to be a great way for people to bond. The DC community, in particular, has a vocal fan base that stays on its toes every time there is a new release on the horizon.
Back in November 2017, the release of Justice League hit the DC fans real hard and received massive criticism when it did not meet the heavy expectations fans had laid upon it. Warner Bros’ Justice League underwent a topsy turvy production phase when the renowned American film director, producer, and screenwriter, Zack Snyder, stepped down from its post-production phase following a family tragedy.
The job to finish production then landed on Joss Whedon whose taste did not match Zack Snyder’s gloomy and dark tones.
As soon as the theatrical release of Justice League hit the box office with the intensity of a falling meteor, an online petition to release Zack Snyder’s cut was created which gained more than 180,000 signatures. The movement soon started trending on social media under the hashtag #ReleaseTheSnyderCut and fans were quick to jump on the bandwagon and criticize the theatrical release, rendering it commercially faltered.
Following the events, Zack Snyder’s Justice League created so much hype prior to its release in March 2021 as the fans waited for the ‘Synder Cut’ with mega anticipation.
The director’s cut of Justice League is the fifth film of the DC Extended Universe (DCEU) and brings together major characters from the DC world including Batman (Ben Affleck), Superman (Henry Cavil), Wonder Woman (Gal Gadot), Aquaman (Jason Momoa), Cyborg (Ray Fisher) and The Flash (Ezra Miller) as the Superheroes join forces to save the world from Darkseid (Ray Porter).
When it comes to portraying the DC wars, Zack Snyder has set the bar so high with his iconic gloomy tones that even four years after its release, Batman VS Superman: Dawn of Justice still stirs a debate mainly due to Zack Snyder’s stepping down before the completion.
However, pertaining to the fans’ innumerable requests, the DC fandom has finally received its much-anticipated film of the era, Zack Snyder’s Justice League. The film’s release during a pandemic was a big move as the movie could not be released theatrically worldwide and was instead released on the streaming service HBO max.
This news was particularly disappointing for the DC fans in Pakistan as the mentioned streaming service is not available in the country. The selected release of the much-awaited ‘Snyder’s Cut’ stirred another rave among the Pakistani audience which caused the fans to sign petitions to get the release to happen here as well.
Realizing the importance of being connected to their audience and meeting the need of the hour, PTCL took the lead in making Justice League available for its fans here in Pakistan as well. Within a few hours of its release, PTCL made Zack Snyder’s Justice League available for all its die-hard fans in the entire country to be rented through its Smart TV and Smart TV App.
The timely availability of Justice League on PTCL’s Smart TV and Smart TV App shows that PTCL has always been a step ahead when it comes to connecting with their digital savvy and entertainment-seeking audience.
To inform the excited fans about the availability of their most anticipated film, PTCL took it to social media and SMS marketing and hit the right audience with the best news using an effective and holistic communication strategy.
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imo movie is waste of time for 4 hours… sorry if I disheart anybody.