Retailo, the fastest-growing B2B startup in the MENAP region, has inked a partnership with Shangrila Foods, a renowned food brand in Pakistan. The partnership came into effect on March 25, 2021, and will open benefit both the parties in simplifying the supply and delivery of Shangrila products to currently underserved retailers across Karachi through the Retailo app.
Shangrila Foods was founded in 1988 with an introductory product line of Seasonings. Over the years, Shangrila has enjoyed massive growth and success due to its focus on innovating and producing high-quality goods across the food category. Their product lines today include seasonings, condiments, sauces, and fruit juices.
Shangrila Foods enjoys great demand across not just Pakistan, but also internationally. Through this partnership, Shangrila Foods will be able to access a wider consumer base, a reliable supply chain network, and enhanced availability and visibility of their products through Retailo.
The retail business in the country is vast, but still faces challenges that are easily solvable through the intervention of technology, innovation, and creativity. Retailo is assisting retailers in connecting with a wider range of brands and making shop-keeping easy through technology. It is benefiting the retailers, manufacturers, and end-consumers of FMCG goods, while boosting the contribution of SMEs to the economy of the region.
As Retailo expands its operations, it welcomes new brands to join hands with them in revolutionizing retail in the region. Retailo’s co-founder, Wahaj Ahmed said, “Food items are a huge part of the monthly stock of every retailer, and thus in great demand across the region. With Shangrila Foods on board as a partner, we can create ease in accessibility, delivery, and sales of Shangrila’s food items to retailers through our app, especially in the upcoming month of Ramadan.”
With respect to the partnership, Shangrila Food’s CEO stated, “We, as a Food and Beverage company, serve customers and consumers across the globe; to provide great tasting, Halal, Hygienic (Tayyab), Nutritious and convenient food, produced with international quality standards, with continuous research and development, at great value for money. This partnership with Retailo will allow us to play our part in easing the challenges and difficulties of retailers across the region and ensure easy accessibility of stock to them.”
The partnership will allow Shangrila Foods to further assert itself as one of the leading food brands in the region while strengthening Retailo’s portfolio of products and simplifying retail for SMEs.
