PTA Directs Telcos to Seek Consumers’ Consent Before Activating Value Added Services

The Pakistan Telecommunication Authority (PTA) has directed Cellular Mobile Operators (CMOs) to send mandatory confirmation messages to their consumers to get their explicit consent for opting for the activation of Value Added Services.

The CMOs have further been directed to submit compliance reports within three weeks from the issuance of the order.

The PTA was in receipt of consumers’ complaints that Value Added Services as well as Third Party Content/games are sometimes activated by mobile operators without the prior consent of consumers.

The PTA has taken serious notice of complaints such as the activation of Value Added Services without the explicit consent of consumers, which is a violation of Clause 9 (3) (vii) of the Telecom Consumers Protection Regulations, 2009. This step is expected to provide great relief to mobile consumers.

The PTA is determined to protect the interests of users of telecommunication services in Pakistan.