The sudden influx of automakers in Pakistan has made establishing relevance in an increasingly competitive market an uphill battle, particularly for the new entrants. Regardless, Javed Afridi, who, besides being a major stakeholder of MG Pakistan, is known for thriving in such conditions via his tactful use of social media, mostly to hype promotions.
He recently posted a photo on his Facebook page, captioned ‘MG Owners Club’, and asked his followers to share their thoughts on the prospective initiative.
The purpose of the club is currently unknown but it is likely that MG is planning to form a close-knit community of vehicle owners and invite them to special events, promotional offers, web-based forums and chatrooms, and other activities that involve mutual participation.
Such an initiative will be beneficial for MG as it will help garner more popularity among its prospective customers and existing vehicle owners.
Despite MG’s claims of selling “premium quality vehicle at a reasonable price,” car buyers are still on the fence as some claims are unfulfilled to date, especially those of introducing reasonably priced vehicles in Pakistan. Therefore, it is no surprise that Afridi’s latest proposition for an ‘MG Owners Club’ had a lukewarm reception, with the majority of people demanding cheaper cars for the market.
MG has begun its assembly operations in Pakistan and has also imported a few vehicles for road testing, the cheapest of which is the MG 5 sedan that is still out of reach for many.
Given the public’s reservations about the cost of MG’s vehicles, MG Pakistan would do well to focus on bringing a cheaper car with a mass appeal to the country to stay relevant in the market in the long run.