21st-century life and modern human civilization have reaped unprecedented benefits from technological innovations and inventions.
From transport efficiency & safety to food and healthcare, and from socialization to productivity, the power of technology has revolutionized global communities and enabled ideas to be shared more proactively.
So much so, technologies have changed the way businesses operate and market themselves. Companies today are on a hunt for fresh ideas that set the bar higher each time with their remarkable singularity.
One such company in Pakistan that seeks something extraordinary and far beyond the general ideas is a growing startup, ‘Oztech’.
Going ‘Phygital’
Oztech is a rising Marketing and Technology (MarTech) agency that aims to surpass all boundaries when it comes to Out-of-Home, Activation, and Retail Marketing across the country.
Changing the mediums by hacking into off-the-shelf to do the unexpected, the company is compounding mixed reality story-telling, outdoor digital mediums, and AI-powered retail solutions into one giant arena while aiming for a truly hi-tech and unconventional approach.
The startup’s brilliantly minded tech-savvy team of day-dreaming marketers, artists, and technologists are always in the hot pursuit of big ideas, determined to bring brands to life via immersive experiences.
Last month, the agency partnered with foodpanda to celebrate the launch of ‘pandamart’ in Lahore with a colossal hologram projection.
Soaring 30 feet high mid-air in the heart of Liberty Chowk, which is a hub of activity in the city, the hologram was nothing short of a magical spectacle, never seen before in Pakistan.
It was an equal marvel at MM Alam Road, alluring the watchers to gasp in awe at the bat-signal-like vision in the sky.
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A similar live 3D hologram for pandmart was also projected in the twin cities and turned out to be a show-stopper. What’s more, a holographic campaign was also executed earlier in the year to celebrate the launch of the rising food delivery service ‘Jovi’ in Islamabad.
Experiential Marketing with AI, AR, VR, and more
With the purpose to transform the advertising space using technology and creative energy, Oztech is setting a new practice by changing how the MarTech game is played. It aims that the new generation views advertising via advanced concepts such as augmented reality activations and mixed-reality storytelling.
Consequently, some of its praiseworthy campaigns include high-end projection bombing for Coca-Cola, projection mapping for Sunsilk, and an immersive AR activation for EBM.
Throwback to Oztech’s star campaign of 2020 – our showstopper high-end projection bombing for Coca-Cola’s #KarachiIsLove campaign.
Client: #CocaCola Pakistan
OMA: Kinetic Pakistan#Oztech #OztechXCocaCola#Oztechcampaigns #marketing#technology pic.twitter.com/JyqUWj8cuf— Oztech (@oztechpk) January 7, 2021
What Future Holds
Brands have to be bold and futuristic to be heard and Oztech realizes it well!
It is certain that the level of innovation the agency aims to normalize in Pakistan’s advertising scene is bound to earn massive global acclaim and appreciation. It will bring the country into the limelight and also enable Oztech’s marketing ideas to gain immense significance in the international market.
Usman Siddiqui – Founder and Chief Experience Officer, is unmatched in energy as he states his future goals for Oztech, saying:
“Our goal is to act as catalysts to the modernization & digitization of communication in Pakistan. In this process, we aim to devise platforms that enable and enhance creative expression from the best of our creative minds that use these technology avenues in unique ways, creating magical experiences.”
Already, the back-to-back pandamart campaigns have earned Oztech (Oztech’s digital partner agency Social Brainiacs) a lot of appreciation and the agency is gearing up to unleash their superpowers to churn something even more dynamic. For the unstoppable men behind the agency, the sky is never the limit and their boundless vision is destined to do wonders for the industry and Pakistan, on the whole.
