Nestlé Pakistan has committed to planting 100,000 trees this year in its efforts to reduce its carbon footprint in line with its vision to achieve net zero by 2050.
The company will plant these trees around its operational areas with different stakeholders for the rest of the year.
Spearheaded by Jason Avanceña, Chief Executive Officer, Nestlé Pakistan, the company donated 5,000 trees to Parks & Horticulture Authority (PHA) during a ceremony at Jilani Park under its employee volunteer program – Nestlé Cares.
Speaking on the occasion, Avanceña said, “Under the umbrella of Nestlé Cares, we aim to foster behavior change by engaging our employees in volunteer activities.”
He added, “We are committed to be a force for good throughout our value chain by Creating Shared Value,” stressing that planting trees is one of the ways to “protect, renew, and restore natural resources while strengthening communities, and bringing our purpose and values to life.”
Acknowledging Nestlé’s efforts, Tahir Wattoo, Director General Parks & Horticulture Authority, said, “In light of the effects of climate change, it is a national responsibility of every citizen to work towards a greener Pakistan.”
“I would like to thank Nestlé Pakistan and their employees for stepping forward with this generous donation and performing their civic duty,” he added.
This initiative is aligned with UN Sustainable Development Goals (SDGs) 13 and 15, Climate Action, and Life on Land respectively.
For this purpose, they keep increasing their rates every couple of months. Now the 19L bottle is Rs. 380 per bottle, which used to be Rs. 180 just a year back.