Following a huge buzz on social media surrounding an upcoming telecom brand ‘Onic’, Pak Telecom Company Limited (PTML), the owners of Ufone have finally cleared the air by announcing that Onic is the company’s digital brand, targeted at a highly tech-savvy niche market segment in the country. According to sources, the brand is set to be launched this Independence Day on 14th of August.
Earlier, the news took the internet by storm with rumors of a new digital telco brand being leaked ahead of its launch.
A media statement from PTML read: “In reference to the information circulating on various sections of social media, we would like to inform that Onic is a digital brand owned and registered by Pak Telecom Mobile Limited (PTML).
It aims to cater to a new segment of tech-savvy users who require greater access, convenience and control over their digital and telecommunication needs. Onic promises an improved digital experience and aligns with the vision of Digital Pakistan.”
Onic is being marketed as something more than a sub brand. It is however, yet to be seen how the emergence of a entirely digital brand transforms Pakistan’s digital and telecom market in the near future.
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Raise your flag? The marketing is pretty LGB..ish!
What I heard if it is true then it will be a great revolution in Pakistan.
I love to a member of this network community
Dr Yusuf Ali
Honestly I am very much disappointed, was expecting something big and better.
How can we even expect quality service from PTML!!
Most existing brands are providing sub standard services with low connectivity, weak signals, and unreliable performance. Zong is the best but it can only be rated at 4 out of 10. What can we expect from others since they have failed to provide even the average level of services in cities.
Can someone explain this “digital brand” for us non-tech savvy people?
Replying here so when somebody answers, I’ll know what this is too.
A digital telco operates a website or app where one can order internet plans or SIM cards without visiting a physical store. ONIC would be the digital face of Ufone.
Jazz and Zong are already doing this. Hence, I do not know what the fuss is about.
Its more like when Telenor said they are closing all the physical-stores, so everyone should be approaching them digitally The re ason was cost-saving by closing stores and laying off employees, and on top of it that when you call to get help, they also generate some income. So now UFone is also laying off the overheads and going digital, rebranding the service as ONIC. There is no new 4G-spectrum license purchase, just relabeling the service.