Minister for Commerce Jam Kamal Khan on Monday informed the National Assembly that the ministry was in the final stage of hiring a company for branding and promotion of various Pakistani products abroad especially in various new markets under commerce marketing and branding mechanisms.
Replying to various supplementary questions during Question Hour, the minister said that around 20 foreign chefs who participated in the food exhibition recently held in Karachi, also appreciated the promotion of Pakistani mangoes.
He said this year mangoes’ exports not only witnessed a sharp increase but there was a visible difference in its value addition as well.
He said during the current year, Pakistani mangoes were marketed across the world as a mangoes’ diplomacy. For the first time, all Pakistani missions organized special one or two-day events featuring mangoes diplomacy, he said and added that 100-300 people including ambassadors were invited to these events for the promotion of Pakistani mangoes and products prepared from it.
However, he said that American and European countries have certain quality compliance requirement processes as these were included in perishable items, he added
The minister said that the Trade Development Authority did a remarkable job in the last 8-9 months, especially in the agricultural sector under trade diplomacy. The commerce ministry organized a food exhibition in Karachi in which over 850 delegates participated. He said around 6000 business-to-business (B2B) agreements were signed during the exhibition.
Responding to GSP plus status, he said the Secretariat of the National Compliance Centre would soon be functional which would help cope with the emerging challenges, especially in the textile sector.
He said a concept of the National Compliance Centre mechanism was developed to address reservations of the European Parliament regarding human rights, the right to information, and other international compliance-related issues.
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Commerce Ministry, Maaf kar dou. Indian Bangladeshi products are much better and have huge market abroad.